Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.
OK, let me warn you up top: I got a little carried away this week and have nearly 2,500 words for you on trends, TikToks, and tangents (soooo many tangents, I’m sorry). Thank you for giving me the space to express my opinions on everything from bad influencer marketing campaigns to very good cookies. Today, we’re talking about:
Every single thing worth knowing — in my opinion; but I mean all of this is my opinion — from Piper Sandler's semiannual "Taking Stock with Teens" report
Many (probably too many) words on Crumbl Cookies’ TikTok campaign
The millennial mall store making a comeback
The millennial mall store that’s launching resale
A really promising loungewear launch
A really terrible loungewear launch (no, you don’t understand, I hate it so much)
Crystaltok
Condimenttok
Negroni Sbagliato with Prosecco…tok
Plus everything I’m reading, watching, and buying (including some new favorite jeans — I know, I know, I just talked about my new favorite jeans a few weeks ago, but this is my new new favorite jeans, and they’re even better!)