After School by Casey Lewis

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Nicotinfluencers and SexEdTok

afterschool.substack.com

Nicotinfluencers and SexEdTok

"feels more akin to a chore than a game"

Casey Lewis
Dec 20, 2021
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Nicotinfluencers and SexEdTok

afterschool.substack.com

Keeping it short and sweet today, because no one really wants to read yet another email this week, do they? I’ll see you after Christmas — stay safe, mask up, remain hydrated (I recommend nog and/or glog), and have a great holiday.


Diet soda is out, thanks (or no thanks) to Gen Z; the beauty sticker era is officially upon us; Pokémon will outlive us all; the rise of the “nicotinfluencer”; teens are not impressed with Forever 21’s new Roblox game; how Lila Moss Hack — Kate Moss’s daughter — brought diabetes to the runway; and the WSJ has finally learned that JNCOs are, in fact, back.

THE FUTURE OF SEX EDUCATION IS HERE & IT LIVES ON TIKTOK, r29
Well, it certainly doesn’t live in the classroom, so it might as well live on an app full of armchair experts.

Think of it like Reddit for Gen Z: There are threads, subcategories, canals of information. There are rabbit holes buried inside of rabbit holes, places for nuanced kinks and cultural subgroups. And since the algorithm keeps track of your activity, it submerges you deeper into your own pocket of the internet.

IN NEW YORK, A NEW MODEL FOR YOUNG LABELS, bof
“Like many fledgling fashion labels, Susan Alexandra and Mirror Palais found traction with Instagrammable designs sold directly to consumers.” But unlike most brands, they’ve built their businesses on made-to-order manufacturing.

It’s against all the rules. There’s patience. There’s slowness,” said trend forecaster Li Edelkoort. “But lots of young consumers also want things to change. So when they know that it’s made to order, then they will exchange their patience for the planet. That’s a good deal, right?

BACKED BY FORMER FACEBOOK AND TWITTER EXECS, TAGG LAUNCHES SOCIAL BRANDING APP FOR GEN Z, techcrunch
Founded by recent grads and backed by Biz Stone, “it’s like a link-in-bio service, but with a social element that encourages young creatives to connect, collaborate and develop friendships.”

THE HOTTEST NEW (GHOST) RESTAURANT IS TIKTOK, eater
I absolutely hate this, but it’s very smart. The menu will be “ever-changing,” but a press image “features corn ribs and pasta chips, and other viral recipes include Jenni Häyrinen’s oven-baked feta pasta, dalgona coffee, cloud bread, pesto eggs, and a salmon rice bowl from Emily Mariko.” They’re starting with 300 locations, with a goal of 1,000 by the end of 2022.

STEP ASIDE, LEBRON AND DAK, AND MAKE ROOM FOR BANJO AND KAZOOIE, nyt
Among Gen Z, there’s a “surging migration” away from basketball courts and soccer fields and toward the PlayStations and Xboxes.

One last thought:

Twitter avatar for @2irl4u
armand type beat (joebyron.eth.sol) @2irl4u
I cracked the code. If you used Microsoft Word in high school you’re a millennial, Google Docs, you’re Gen Z.
2:20 AM ∙ Dec 18, 2021
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Nicotinfluencers and SexEdTok

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