Night Luxe and NFT Studios
Bratz and Cult Gaia partner up on a thoroughly Y2K collection; Sephora's going in on same-day shipping; Highsnobiety launches an NFT Studio; the Nickelodeon cartoon that taught a generation to hate capitalism; and Gen Z is killing British food but loves sushi, says sushi restaurant’s new study.
THE ‘NIGHT LUXE’ AESTHETIC: INSTAGRAM AND TIKTOK’S POST-WELLNESS VIBE SHIFT, glossy
Matcha is out. Martinis are in.
A DAY IN THE DIGITAL LIFE OF AN INTERNET IT-GIRL, vox
"Every day I wake up at 9 am, name-search on social media to make sure everything’s gone well, and then go back to sleep."
INSTAGRAM'S EXPLORE PAGE IS TURNING YOUNG WOMEN INTO OVERNIGHT INFLUENCERS — BUT THEY HAVE MIXED FEELINGS ABOUT THE SUDDEN RUSH OF ENGAGEMENT AND BRAND DEALS, insider
Within days of being featured on Instagram Explore, an Indiana University nursing student’s photo had reached millions of accounts; her account had grown from about 2,000 followers to over 20,000, and her DMs were "flooded with influencer opportunities."
THE VIDEO ESSAY BOOM, vox
The enduring appeal of hours-long YouTube-style video essays in a TikTok world.
The internet might’ve changed what we pay attention to, but it hasn’t entirely shortened our attention span, argued Jessica Maddox, an assistant professor of digital media technology at the University of Alabama. “It has made us more selective about the things we want to devote our attention to,” she told me. “People are willing to devote time to content they find interesting.”
TIKTOK FACES INVESTIGATION INTO ITS IMPACT ON YOUNG PEOPLE’S MENTAL HEALTH, verge
I’m sure there’s absolutely nothing to worry about here, nope, nothing at all.
TWITTER IS LOOKING FOR YOUNGER USERS. IT’S TURNING TO THE TECH WORLD’S TEEN SAVANT TO HELP FIND THEM., wapo
Taylor Lorenz's first piece for the Washington Post is predictably great. (And if you've somehow avoided the unrelated but adjacent media discourse, you're frankly better off.)
One last thought:
I’ve fallen down a Rayne wormhole!