Night Luxe and Skin Barriers

after school weekend edition

Last night, I sat outside in 45-degree weather sipping a cocktail at an extremely crowded bar (all the bars are extremely crowded now) as I watched dozens of hopeful renters line up on a Friday evening to view one completely ordinary apartment that is probably no longer available by the time I send this, and probably went for well above market price. Meanwhile, there’s a chance for snow tomorrow even though it’s the end of March.

Taylor Lorenz @TaylorLorenz

On that note, I’ll get to it so we can all enjoy our weekend, soaking up the unseasonably cold temperatures while competing for overpriced cocktails and 200-square-foot studio apartments.

Today we’ll get into…

Style: L.L. Bean, Pam Anderson, french manicures
Launches & Rebrands: Whatnot, KFC, Mike’s Hard
TikTok: night luxe, brow mapping, #Scalptok
End Times: enough said

And, as always, other things I read, bought, heard, and loved. Hope you enjoy!

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Style

• L.L. Bean sales spiked 14% last year, thanks in part to heightened "consumer interest in the outdoor lifestyle," plus its investment in omnichannel, wholesale, 800 new products across all categories, and international expansion. It’s a very good time to be an outdoor brand, especially one with the kind of quality and old-school coolness as Bean.

• It’s a tough time to be an experiential marketing company disguised as a museum, but the Museum of Ice Cream — which I had somehow completely forgotten about until seeing this headline — seems to be doing just fine.

• It is telling, though, 56% of brands are investing little to nothing in offline marketing this year.

• At least one exception: Glossier's first store opening of 2022 is in Miami.

  Emma Apple Chozick @emcho41

  Gen Alpha Pink™️ (glossier miami opening day)