Nolitafication and Skants
"they’re actively seeking alternative lifestyles"
MEET THE GEN-Z ARTIST BEHIND PRADA’S SICK NEW SNEAKER COLLAB, gq
That “Gen Z artist”? Yeah, it’s Damien Hirst’s kid. Speaking of…
WHAT TIKTOK’S OBSESSION WITH NEPOTISM BABIES SAYS ABOUT CLASS, theface
There’s a whole community of working-class fans on TikTok exposing famous people who turn out to be a “nepotism baby”, a term coined by Gen Zers to describe celebs who, put simply, are only celebs because their family members are in the ‘biz too.
HOW THE ONESIE BECAME SOCIAL MEDIA’S GO-TO ATHLEISURE OUTFIT, glossy
Google Trends data indicates that searches for “unitard,” “jumpsuit” and “romper” have all steadily increased over the past three months, reaching a peak in April. The trend has, of course, taken over TikTok, too. (A natural — predictable, even — progression from the bike shorts craze of Summer 2021.)
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THE SISTERHOOD OF THE STANLEY TUMBLER, nyt
Gen Z’s previous favorite — the Hydroflask — has been replaced. Stanley, the 109-year-old outdoorsy brand has become the model of choice among a lot of millennial and Gen Z women, many of whom are mothers, and the influencers they trust.
THE SEARCH FOR AN EXTREMELY ONLINE THERAPIST, mel
This is a very funny essay about a Very Online journalist seeking a more internet-aware therapist (because how else can he possibly relate), and while it’s just one guy’s personal experience, this is definitely going to be a thing as more and more Very Online Gen Zers seek therapy.
AMERICANS ARE STEPPING OFF THE ‘HAMSTER WHEEL’ AND REDEFINING WHAT SUCCESS LOOKS LIKE, fortune
I know we’ve all read a million headlines about the great resignation, but every time I see a fresh stat, I’m surprised again: 69% (nice) of millennials report that “they’re actively seeking alternative lifestyles to create a happier life than they envisioned for themselves pre-pandemic.” Similarly, 68% of Gen Z are “reassessing their lives and goals.”
One last thought: