Discover more from After School by Casey Lewis
Notti Bop and Shein's Reign
"sad girls rejoice"
Instagram is telling creators when and why their posts are ‘shadowbanned’; A24 did right by Gen Z in 2022; Lizzo dethrones Megan Thee Stallion as Tiktok's Queen of Music; and sad girls rejoice — Lana Del Rey announced a new album for 2023.
NETFLIX'S 'WEDNESDAY' IS COMPETING WITH THE STREAMER'S BIGGEST HITS, 'STRANGER THINGS' AND 'SQUID GAME’, insider
The show has been watched for 752.5 million hours in two weeks, already making it the company's third-biggest English-language series ever and its fifth-biggest series overall. Nearly 85% of the "Wednesday" audience is in the Gen Z or Millennial age demographic. I still haven’t watched, but it’s on my list.
SHEIN IS THE MOST POPULAR BRAND IN THE WORLD, hypebeast
Or, at the very least, it’s the most Googled clothing brand in 113 countries around the world.
'HAILEY BIEBER NAILS,' 'ADDISON RAE LIPGLOSS' AND 'OLD MONEY AESTHETIC' AMONG TOP TRENDING GOOGLE SEARCHES OF 2022, fashionista
More highlights (beyond Shein) from Google’s Year in Search: On the fashion front, people were curious about "how to style leather pants" and were interested in the "preppy aesthetic"; Hailey Bieber's nails topped beauty searches, as did "passport makeup trend.”
HAS THE SNEAKER BUBBLE FINALLY BURST?, voguebusiness
As sales of Birkenstock clogs, ballet flats, and Crocs surge, experts are predicting a sneaker market crash. Fwiw, The Sole Broker — a popular sneaker resaler in Williamsburg situated in a prime spot directly across from Supreme — recently closed up shop IRL, which feels like a pretty bad sign of things to come (though they appear to be going strong in Staten Island which…do with that what you will).
AI IS FINALLY GOOD AT STUFF, AND THAT’S A PROBLEM, vox
Between Lensa, the AI avatar selfie generator, and ChatGPT, the artificial intelligence model that either will or will not ruin the college essay, it’s been a big, weird week for AI.
THE DESPAIR OF GENERATION “NOTTI BOP”, new yorker
”These days, pop hits routinely inspire rafts of TikTok videos, and many videos feature custom dance steps. But ‘Notti Bop’ is different in a crucial respect: the song, and its accompanying dance, lampoon the murder of a child.” A sad, surreal dive into the murder of 14-year-old Ethan Reyes and the viral dance craze, set to drill music, inspired by his death.
One last thought: