Op-Shopping and Denimcore
"green text woes"
Emily Oberg’s Sporty & Rich loungewear brand is expanding into swimwear; the latest GANNI x Levi’s x Emma Chamberlain campaign is peak denimcore; Coca-Cola's newest flavor supposedly tastes like a Gen Z dream; and Gen Z has 86% less purchasing power than baby boomers did in their 20s.
DOES GOOGLE THINK GEN Z IS THE ANSWER TO ITS GREEN TEXT WOES?, gizmodo
Sure seems so!
THE FUTURE OF INVESTING INCLUDES BIRKINS, ROLEXES AND JLO’S JUNGLE DRESS, glossy
Gen Z is increasingly investing in Birkins and Rolexes, while fintech is expanding the possibilities of personal investment: Fractional ownership platform Luxus and UK savings platform Chip are turning to luxury archives to offer unique and valuable pieces for investment. Why buy a home if you could buy a small fraction of J.Lo’s Versace dress?
GEN Z DOESN’T REMEMBER WHEN AMERICAN POLITICS WORKED, atlantic
Today’s young adults “are the first generation in American history to be worse off than their parents…The economy we have was not built for us. You look at the rates of homeownership among young adults. You look at their debt ratios. It’s not a bright future, and it’s young people’s No. 1 concern.”
ON TIKTOK, ELECTION MISINFORMATION THRIVES AHEAD OF MIDTERMS, nyt
Ahead of the midterm elections this fall, TikTok is shaping up to be a primary incubator of baseless and misleading information, in many ways as problematic as Facebook and Twitter, say researchers who track online falsehoods.
GEN Z ISN’T MOURNING THE PAST – WE’RE TRYING TO REDEEM IT, guardian
“We’re wearing 2000s get-up because we want to be sustainable by op-shopping (and apparently a lot of low-rise jeans were up for resell). We’re using flip phones because we’re trying to be more mindful of our technology use. We’re buying records because more money goes to the artists rather than, say, Spotify. And mullets are back and in the mainstream, not because we all wish we lived in the 80s, but because we’re generally shifting as a society towards more genderless style.”
SHEIN SURVEY REVEALS HOW YOUNG CONSUMERS ARE REACTING TO INFLATION, wwd
In a survey of 2,500 Gen Z customers, 89% plan to spend less money on clothing, though 65% said they plan to continue to prioritize apparel items even if the cost of living continues to rise, and 83% said they plan to wear items they already own instead of purchasing clothing for special events if the cost of living continues to rise.
One last thought: