Extra Credit: PacSun's Gen Z Playbook

And Levi's genius Emma Chamberlain collab.

Today, we’re taking a closer look at a few of my favorite Gen Z headlines from the week:

• 👖 Levi’s x Emma Chamberlain Times Square pop-up

• 👛 Piper Sandler’s teen spending report (Shein! Depop! The Rock?)

• 💰 PacSun’s crypto foray and Gen Z playbook

• 👔 The return of prep

We’ll also dig into why they matter and what they mean for brands.

And as always, keep scrolling for everything I’m buying, hearing, reading, and watching this week. 😈