Pear Rings and Team Milk

baby shark do do

Jack Harlow just bought (and made himself the face of) a caffeinated sparkling water company; Halsey and Moses Sumney join the cast of A24 horror MaXXXine; Cardi B, Offset, and their Gen Alpha kids are starring in an upcoming Baby Shark movie; and can Tom Kim be golf's next great young star?

FOR TEENS, TIKTOK, LULULEMON SLIP WHILE MAKE-UP, UGG GAIN, mediapost
Among the findings from the latest Piper Sandler’s Gen Z spending survey: Nike continues to have a “monstrous” share of 61% of footwear love, followed by Converse — which is, of course, also owned by Nike; more girls report wearing makeup daily, with cosmetics pushing past skincare for the first time since early 2020; and while TikTok still reigns as the No. 1 platform, it is losing share.

COUNTRY MUSIC’S HISTORIC STREAMING SPIKE IS BEING FUELED BY GEN Z AND MILLENNIALS, variety
Though country music has historically lagged behind rap and pop on streaming services, the genre — with Morgan Wallen, Luke Combs, and Zach Bryan leading the way — has caught on in a big way among younger listeners. (I, a hip-hop diehard, am one of them!)

INTRODUCING THE PEAR RING: A SOCIAL EXPERIMENT SET TO DISRUPT THE DATING LIVES OF GEN ZERS EVERYWHERE, screenshot
Could a turquoise silicone band upend Tinder? Probably not, but a new startup social experiement posits: “If 1.2 billion singles around the world wore a little green ring on their finger to show they’re single, we wouldn’t need dating apps,” the website reads. “IRL connection is the mission.”

GOT MILK? NOT THIS GENERATION., nyt
As a millennial who grew up downing a glass of milk with dinner every night, I’m beginning to think dairy vs. alt milk may very well be the biggest generational difference between older generations and Gen Z.

Yvonne Zapata, 24, is part of the Not Milk generation, teenagers and young adults who grew up ordering milk alternatives at coffee shops and toting water bottles everywhere. Turned off by the no-fat and low-fat milks served at school, worried about climate change and steeped in the increasing skepticism toward the dairy industry on social media, many of them have never embraced milk.

GEN Z WILL DRIVE EXPLOSIVE GROWTH IN SECONDHAND SALES, SAYS THREDUP, voguebusiness
According to Thredup’s annual research report, the resale market will be worth $350 billion by 2027, with Gen Z and millennial consumers accounting for nearly two-thirds of incremental secondhand spend as their purchasing power increases.

GEN Z IS BLOWING PAST OTHER GENERATIONS WHEN IT COMES TO 401(K)S AND RETIREMENT SAVINGS, fortune
Workers between the ages of 18 and 24 are 32% more likely to invest in their workplace retirement plan than their older colleagues were at their age. And yet: More than half of Gen Z and millennials have less than $500 in their checking accounts.

One last thought:

maya kosoff @mekosoff

listings project has had a good run but we gotta pack it in now…$7000/mo fifth floor walkup loft in “dimes square”