Olivia Rodrigo launches Fund 4 Good, a new reproductive rights initiative; Amelia Gray Hamlin is fronting Byredo’s Mojave Ghost perfume; Tyla, the 22-year-old TikTok-viral Grammy-winning singer, stars in Gap’s new campaign — good move, Richard Dickson.
GEN ALPHA ARE READY TO SPEND – AND THEY WANT TO BE TREATED LIKE ADULTS, bbc
The youngest consumers can't…