Pinky Doll and Sonny Angel
after school weekend edition
Welcome back to After School Weekend Edition. Think of the Monday-Thursday letters as the CliffsNotes; this is the extended version for paid subscribers. Thanks for reading — your support makes this possible! 💫
Hello from a very rainy Brooklyn and happy Sunday! I had big plans to write about Amazon Prime Day, and how “little treat culture” and participation from influencers like Alix Earle made it a bigger shopping event among Gen Z than ever before, but this thing is already a 20+ minute read, and you have a Sunday to enjoy (and I have a Mission Impossible showing to get to), so stay tuned next week.
Today we’re talking about:
David Bridal’s second chance (but can they win over Gen Z?)
LoveShackFancy’s very promising Gap collab
Who exactly is wearing Converse in 2023?
Sephoria’s comeback (and the return of IRL beauty conferences)
“Pierced,” Claire’s Studs dupe
The creator-to-designer pipeline (it’s not going anywhere!)
Fenty Beauty’s first-to-market shade match TikTok filter
The 10 most-viral dresses of the summer
Ssense’s shopping AI chatbot
The doll that cool Gen Zers are obsessed with (hint: it is not Barbie)
Who is daddy’s little meatball?
“What arrondissement is your favourite?”
Plus everything else that happened this week in brands, trends, and internet culture. But first, my favorite TikTok this week. So wholesome :’)
Keep reading with a 7-day free trial
Subscribe to After School by Casey Lewis to keep reading this post and get 7 days of free access to the full post archives.