Skims' holiday campaign, shot by Harmony Korine and featuring Tate McRae, has inspired a lot of these kinds of TikToks; Lili Reinhart launched a skincare line (another day, another celebrity beauty brand); Phoebe Dynevor is starring alongside Uma Thurman in a lesbian age-gap romance; and GloRilla endorsed Kamala Harris.
THIS NEW DRINK-TESTING KIT COULD SAVE YOUR LIFE, nylon
A month after debuting their aesthetically pleasing Vogue-approved fentanyl test kits, Overdrive Defense, the newest brand from Starface co-founder Brian Bordainick, launched a drink spike testing Kit, the “first and only” test that detects all three of the most common date-rape drugs: GHB, Rohypnol (roofies), and ketamine. It’s “designed to resemble a pack of cigarettes so it won’t take up too much room in your Miu Miu Wander,” notes Nylon.
MORE TEEN GIRLS SMOKE MARIJUANA THAN BOYS NOW, qz
Marijuana consumption among teens has seen a significant drop over the past decade, according to a new study published this month in the scientific journal Pediatric Reports, probably because they’re too busy popping Zyns and puffing on Elf Bars. Notably, though, teen girls now surpass boys in reporting marijuana use.
MEET THE 20-YEAR-OLD DEMOCRAT RUNNING A MULTIMILLION-DOLLAR PAC TARGETING GEN Z, nbcnews
David Austin has raised almost $18 million for ForwardBlue, his super PAC that aims to reach Gen Z voters like him. The group has about 500,000 donors and made 3.5 million voter contacts, which they’ve done by using "everything but TV," from text messages to ads on Grindr. Austin says their best-testing issue among young people is the unaffordability of housing. “The rent is too damn high,” he explains, referring to a political moment that went viral when he was in first grade.
RECRUITING GEN Z VOTERS WITH ‘POLL DANCERS’ AND YUNG GRAVY, nyt
Last week, Yung Gravy, a 28-year-old white rapper best known — to me, at least — for dating Addison Rae’s mother, returned to the University of Wisconsin-Madison, his alma mater, to perform a free concert for the Party to the Polls Purple Tour, a series of nonpartisan events aimed at encouraging voter turnout. After his set, he then led a parade of about 750 people to a polling place, where 400 of them voted. “Girls will like you,” he told the student newspaper of why young people should vote.
‘I WOKE UP AND FOUND MYSELF FAMOUS’: RORY SUTHERLAND ON HIS TIKTOK SUCCESS, theguardian
A 58-year-old vice-chair of Ogilvy UK has emerged as “one of the UK’s most viral TikTokers” for sharing “old-school tricks of the marketing trade, which are lapped up by millions of viewers, many of whom were not alive during the 1980s advertising boom.” His 23-year-old twin daughters are “baffled” by his newfound fame.
SORRY, MOM AND DAD, GEN Z IS CALLING THE SHOTS ON THE FAMILY VACATION NOW, businessinsider
Gen Z is increasingly planning family trips, though it’s their parents who are footing the bill, with one luxury travel agent estimating that 80% of their client's family vacations were influenced by their adult children. "It's a lot of, 'My kid said this — my kid wants this.” (Obviously free trips are great, but today’s young people are also more interested in socializing with their parents than previous generations)
One last thought:
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man that skims campaign is a snOOooZe
Yung Gravy is from Rochester, MN, so I'm betting Midwestern kids in particular know him (I believe he played the MN State Fair last year). My daughter likes to remind me that I asked her to turn down his music (because of the lyrics) at her outdoor high school grad party in 2019.