Prairiecore and Bedazzled Smiles
Discover more from After School by Casey Lewis
Prairiecore and Bedazzled Smiles
“When is a Dyson vacuum a piece of art?"
New here? Join thousands of execs from CAA, Facebook, Nike, and Depop and subscribe to After School, a daily newsletter about youth culture.
Afterpay co-founder backs Gen Z fitness app, A$AP Rocky teases a Prada x Adidas luxury sneaker, Gucci unveils back-to-school stationery, not even Gossip Girl can kill the Zoom-era headband trend, bedazzled tooth gems are fall’s “hottest Y2K accessory” (eep), and…
21 GEN ZERS SHARE EXACTLY WHAT THEY'RE BUYING FOR FALL
Written by me. 👼 They’re obsessed with cowboy boots (“Personally, I think the cowboy boot is the new white sneaker”), all things ‘90s, and prairiecore. Fwiw, not one young person mentioned Shein to me. whowhatwear
GEN Z AMERICANS WILL GET AN AVERAGE OF $2,710 IN STIMULUS MONEY IN 2021
And they’re going to be ready to spend it (probably on cowboy boots). motleycrew
GAP PLAYS ON 15 MINUTES OF FAME WITH FALL CAMPAIGN PROFILING DIVERSE TASTEMAKERS
After experiencing a bump in sales from going viral on TikTok, Gap tapped up-and-coming influencers and activists for its fall campaign, which “spotlights apparel made iconic in Gap's '90s heyday that has been reinvented to better suit today's trends.” Tapping into nostalgia while highlighting cool young people? Smart. retaildive
WHY GEN-Z SYMBOLS ARE DIFFERENT IN CHINA
In China, consumers gain emotional or physical self-actualization from brands. “When is a Dyson vacuum a piece of art? When it is hanging in the home of a young student from Chongqing.” jingdaily // Plus, Vogue Business just published a survey of 8,000 Chinese consumers. Among the findings: “Compared with other generations, Gen Z is more eager to participate in, and influence, the development of brands, helping to nurture the brands they love.” Same goes for American youths, too. voguebusiness
‘NO POINT IN ANYTHING ELSE’: GEN Z MEMBERS FLOCK TO CLIMATE CAREERS
Interesting to think how this might shape so many industries: “Solutions to the planet’s grim environmental future are in reach thanks in large part to this army of young people flooding universities, job fairs, and interview rooms with clear-eyed confidence in science, policy, and each other.” theguardian // Related: Members of Gen Z launch campaigns for Congress. “My youth is a strength.” cnn
One last thought:
