Discover more from After School by Casey Lewis
Purebloods and Beauty Zines
Co-Star babies are taking over.
Young unvaccinated TikTokers are calling themselves ‘purebloods,’ TikTok fashion pub Rag Report is launching merch, Ella Emhoff is the face of adidas x Stella McCartney’s fall collection, Nigo’s going to Kenzo, and…
BEAUTY BRANDS EMBRACE ZINES AS OFFLINE EXPERIENTIAL MOMENT
I wholeheartedly believe in the power of a good zine (branded or not), and I love to see innovative beauty labels like Saie and Bread embracing them. Such a good use of a marketing budget, if done well. glossy (paywall but you can Pocket it) // In other beauty news: Dieux founder Charlotte Palermino is the face that’s changing TikTok skincare — and it’s helping sales. glossy (ditto)
Dieux hit almost $2 million in sales in its first year, and last month, a Deliverance serum re-stock racked up $400,000 in revenue the day it went on sale, Palermino said. The three are working on a few new products (the first will drop in early 2022), including a moisturiser and hopefully, one day, a sunscreen.
PEOPLE ARE TIMING THEIR PREGNANCIES TO GET KIDS WITH ‘GOOD’ ZODIAC SIGNS
The Co-Star effect! Just kidding, but it does make you think about how much millennials care about astrology. vice
Miller tried a wide variety of methods to encourage a birth within Leo season. “Everyone in LA was like, ‘Eat the maternity salad,’ so I hauled ass to Studio City and ate it,”
WHY GEN-Z IS OBSESSED WITH LOVESHACKFANCY
Earlier in the summer, WSJ published a story about tweens’ obsession with LSF, but older Gen Zers are just as obsessed with the $300 frilly floral dresses — and, importantly, the label has convinced young people (and or their parents) to shop at a higher price point. bof
Jolie’s closet is filled with labels like Brandy Melville and Lululemon, and she’s long pined over pricier items like Hermès Clic Clac bracelets and Yeezy sneakers. But increasingly, all Jolie and her friends were talking about was LoveShackFancy and its signature ruffle dresses.
PSYCHEDELIC USE ON THE RISE AS GEN Z SEEKS TO ‘ENHANCE CONNECTEDNESS’
The latest data shows the highest rates of psychedelic use among college students since 1982. Can’t imagine why. vice
TIKTOK RESUMES MAY BE A BUST, STUDY SAYS
36% of Gen Z respondents said they’re "somewhat comfortable" making a video resume, while 48% of respondents said they’re either "somewhat uncomfortable" or "very uncomfortable" making a video resume. So you’re telling me TikTok isn’t going to replace LinkedIn after all? hrdive // Related: Beware the hidden bias behind TikTok resumes. techcrunch
One last thought: