Discover more from After School by Casey Lewis
Retail Tsunamis and Agony Aunts
rookie mag for gen z
Skims taps Madelaine Petsch for its next-gen cotton collection; Emma Chamberlain covers Marie Claire (profiled by the one and only Faran Krentcil!); Fila announces Hailey Bieber as global brand ambassador; and Paper Magazine has resumed after briefly shuttering.
GIRLHOOD: THE VIRAL AGONY AUNT SITE FOR TEENS BLOWING UP ON TIKTOK, bbc
It was only a matter of time: Rookie Mag for the TikTok era has arrived. The site itself looks like a Tumblr-hosted blog from 2006 but the virality of the publication — despite the lack of design or tech — speaks to the white space in the market.
'THE WORLD IS RAPIDLY EVOLVING': HOW GEN Z IS RETHINKING THE IDEA OF COLLEGE, insider
An interesting important counterpoint to all the sorority rush, dorm decoration, and college admissions cottage industries that have sprung up around Gen Z: More young people than ever are reevaluating the value of traditional higher education due to soaring college costs and stagnant post-graduation earnings. Four million fewer teenagers enrolled at a college in 2022 than in 2012. For many, the price tag has simply grown too exorbitant to justify the cost. From 2010 to 2022, college tuition rose an average of 12% a year, while overall inflation only increased an average of 2.6% each year. Today it costs at least $104,108 on average to attend four years of public university — and $223,360 for a private university.
GEN Z IS THE JOB-HOPPING GENERATION, EVEN FOR THOSE WITH MASTER’S DEGREES, fastco
A new survey reiterates what we already know about Gen Z’s POV on the workplace, but the stats are still pretty interesting: 83% of Gen Z workers consider themselves “job hoppers”; 97% say that work is part of their identity; and 70% say that a competitive salary is important to them, but a healthy work-life balance (73%) is more important to them than money.
WHY STUDENT LOANS ARE RETAIL’S LATEST HEADACHE, bof
The U.S. moratorium on student loan interest ended Friday, which means 45 million consumers will face a new monthly expense come October — dollars otherwise earmarked for new clothes, vacations, and other discretionary purchases. Brands are bracing for it; Gap, Ulta Beauty, Foot Locker and Macy’s all pointed to the expiration of student loan forgiveness as at least a potential headwind for the rest of 2023.
RETAILERS EAGER FOR 'TSUNAMI OF BUSINESS' FROM GEN Z SHOPPERS, yahoo
While millennials and elder Gen Z may be saddled with student loans, much of Gen Z is likely still living at home with few overhead costs — and they still have cash to spend (and for those who don’t have cash have Klarna). According to retail analysts, “Lululemon, Nike, or TJ Maxx may be good investments if you're looking to play into Gen Z shoppers long-term.”
TAXES, DRUGS AND…TIKTOK?, nyt
How one of Montana’s top elected officials made banning the app a top priority, putting the state at the center of a geopolitical storm.
Mr. Knudsen, between bites of a burger with American cheese and waffle fries, said the answer was simple. “Congress has had hearings; they’re not doing anything,” the attorney general, 42, said. “Montanans don’t like being spied on, they don’t like their personal data being collected without their say so, and that to me is the crux of this.”
One last thought: