Discover more from After School by Casey Lewis
Rich Clout and Feminist Podcasts
$20 Shein dress, $400 David Yurman bracelet
Sofia Coppola comments on her daughter's viral TikTok about being grounded; known horse girls Stella McCartney and Kendall Jenner unite for fall 2023 campaign; Zendaya covers 'Elle' September issue; and pop star Reneé Rapp has not been out-girlbossed.
BAMA RUSH IS A STRANGE, SPARKLY WINDOW INTO HOW AMERICA SHOPS, theatlantic
Although University of Alabama's sorority hopefuls belong to a narrow demographic, they — and their $20 Shein dresses paired with $400 David Yurman bracelets — provide insights into modern consumerism and status-seeking behavior. Online shopping, globalization, and fashion's changing landscape have led to luxury and cheap goods coexisting in outfits, blurring consumption boundaries.
…Luxury goods have become much more aggressively marketed to middle- and working-class people in the past several decades, which has helped luxury conglomerates expand their sales to a far larger market. Rich people trade down in search of quantity and ease, less rich people trade up in search of status and quality, and everyone’s buying habits start to look more similar than they ever have before.
WHY ‘EVERYBODY WANTS TO LOOK RICH,’ PER THE REALREAL, wwd
As generations lean into a “fewer, better” spending mindset, luxury brands like Loro Piana, Miu Miu, Loewe, and Ferragamo “are seeing a cultural zeitgeist,” according to The RealReal, and Bulgari, David Yurman, and Tiffany & Co. are the jewelers staging a “comeback.” Vintage bags with the “most clout” among Gen Z include the Chanel Classic Flap, Fendi Baguette, and Louis Vuitton Speedy, per The RealReal purchase data.
WHY COOL GUYS CAN’T GET ENOUGH OF THIS BANKER-STYLE SHIRT, wsj
Despite the headline, this is less about a specific top and more about the fact that Gen Z men are turning to “tassel loafers, contrast-collar banker shirts, and other formal fare” rather than lounging about in sportswear. Simon Goldman, a 22-year-old New York menswear consultant — quite the job for a 22-year-old — says dressing up feels novel: “That’s where the excitement comes from.” (I suspect a lot of Gen Zers feel like getting dressed for the office — or for anything — does feel novel because they’re less likely to have done the 5-days-a-week workplace grind; to me, wearing Levi’s cutoffs every day for my WFH job feels novel.)
TIKTOK PLANS TO BAN LINKS TO OUTSIDE E-COMMERCE SITES LIKE AMAZON, techcrunch
With TikTok Shop on track to lose more than $500 million in the U.S. this year, TikTok plans to ban outside e-commerce links. U.S. consumers spend around $3-$4 million a day on TikTok Shop, but with this change, TikTok staffers expect this number to exceed $10 million by the end of the year. I have to imagine creators will still find ways for outside e-com links — Linkin.bio, LTK, etc. — but perhaps TikTok will figure out a way to replace these platforms altogether.
GEN Z FAVORS SOCIAL MEDIA OVER TV FOR CPG PURCHASES AND ACCEPTS PERSONALIZED ADS MORE THAN OTHER GENERATIONS, adage
Nearly two-thirds of Gen Z beauty shoppers reported seeing or hearing about a new beauty product on social media that they later went on to purchase, with more than half reporting doing so in food and beverage and nearly half in over-the-counter health.
HOW PODCASTS BECAME A SYMBOL OF CHINA’S GEN Z FEMINIST MOVEMENT, time
Feminist podcasts — like "Stochastic Volatility,” which has more than 600,000 listeners — are flourishing in China, addressing taboo topics and providing a platform for discussions on gender inequality. The number of podcasts with feminist themes on China’s most popular audio streaming platforms rose from eight to 35 from 2019 to 2021.
One last thought:
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