Rogue Shops and Ironic Boat Totes
“so where is waldo, really?”
Selena Gomez is producing a reboot of 1980s comedy Working Girl; Rory Gilmore’s dad is really weird on TikTok; college essay prompts get absurd (“So where is Waldo, really?”); and meet the teen punks who ruled New York in the ‘70s.
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THE RISE OF THE IRONIC BOAT AND TOTE, bazaar
The bag eschews the simple monogram for a sarcastic phrase or pop culture reference. The more unexpected, the better. Air Mail social media editor and "lifelong" Boat and Tote carrier Gracie Wiener catalogs sightings for an audience of 25.6K followers on Instagram (@ironicboatandtote) and another 25.3K on TikTok (@graciewiener).
HOW TIKTOK WON OVER FASHION, bof
Instagram is still a better sales channel, but TikTok can’t be beat for brand awareness.
Aerie’s McCormick said the brand thinks about its Instagram account as a curated brand billboard. Customers who are ready to shop from the brand often head to its Instagram account before its website, she said. On TikTok, where users are more likely to less likely to be seeking out content about the brand, Aerie’s strategy is to create as much awareness as possible by hiring creators and running ads that reach wide audiences.
HOW TIKTOK-FAMOUS SHOPS BECAME NEW YORK CITY’S MOST POPULAR HANGOUT SPOTS, r29
Scrolling through the stores’ TikTok and Instagram channels, it’s easy to see why crowds have flocked to them in search of treasures from yesteryear: Their feeds are rife with behind-the-scenes videos from the stores’ employees, on-the-street interviews about the latest trends, and ideas for how to style going-out tops, low-rise jeans, crochet pieces, and chunky accessories that have become eponymous of Gen Z fashion.
FACEBOOK IS SHUTTING DOWN ITS LIVE SHOPPING FEATURE TO FOCUS ON REELS, techcrunch
Yet another sign that, uh, maybe America isn’t ready for livestream shopping. (Other recent signs include TikTok abandoning its big live shopping platform and Popshop Live’s recent layoffs.)
NOW TIKTOK CAN SELL YOU TICKETS TO SEE DEMI LOVATO OR THE WWE, theverge
Creators can now search for relevant Ticketmaster events and add destination links to their videos, while TikTok users can buy tickets for events directly through the app.
OLD MEN CONFUSED GEN Z ISN’T MAKING TIKTOKS ABOUT ASSASSINATION OF AL-ZAWAHRI, vice
A lack of Zawahri TikToks is only a big deal if you lived through the trauma of 9/11. The fact that TikTok isn’t filled with videos of Gen Z celebrating his death might signal that there’s a generation that’s ready to make decisions about the world that are not so influenced by that trauma.
One last thought: