Rom-Com Core and Frog Clogs
after school weekend edition
Hi friends! Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.
Today we’re digging into:
The husband-and-wife-run eBay shop turned multimillion-dollar apparel business
Walmart’s efforts to be an “indie beauty hotspot”
The beauty brand that got 100,000 new TikTok followers from Christmas hauls
How Nordstrom is turning its stylists into influencers
The rise of weird girl style in 2023
The death of Y2K in 2023
The Gen Z star who is selling out Levi’s (not Emma Chamberlain for once!)
Why the Madhappy x Ugg collab (debuted yesterday!) is so smart
In other smart collabs this week: Porsche x FaZe Clan
And: Fear of God x Birkenstock
My personal favorite collab of the week: Vermouth and sodas
And so much more.
Oh, and also! I talked to writer Lindy Segal about some of my favorite things for her newsletter Gatekeeping (great name, right?). Have I told you about the shearling coat I got from a gas station in Pennsylvania? Or the only ballet flats I’ll wear? Or the massage pillow I can’t live without (not hyperbole!)? Lindy and I chatted about those things and more:
