Rom-Com Core and Frog Clogs

after school weekend edition

Hi friends! Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.

Today we’re digging into:

• The husband-and-wife-run eBay shop turned multimillion-dollar apparel business

• Walmart’s efforts to be an “indie beauty hotspot”

• The beauty brand that got 100,000 new TikTok followers from Christmas hauls

• How Nordstrom is turning its stylists into influencers

• The rise of weird girl style in 2023

• The death of Y2K in 2023

• The Gen Z star who is selling out Levi’s (not Emma Chamberlain for once!)

• Why the Madhappy x Ugg collab (debuted yesterday!) is so smart

• In other smart collabs this week: Porsche x FaZe Clan

• And: Fear of God x Birkenstock

• My personal favorite collab of the week: Vermouth and sodas

And so much more.

Oh, and also! I talked to writer Lindy Segal about some of my favorite things for her newsletter Gatekeeping (great name, right?). Have I told you about the shearling coat I got from a gas station in Pennsylvania? Or the only ballet flats I’ll wear? Or the massage pillow I can’t live without (not hyperbole!)? Lindy and I chatted about those things and more:

Casey Lewis on Levi's & 'Magic' Skin Tint