RTR for Teens and LV for Kids

Your daily digest of youth culture

Jun 3

Malala is on British Vogue’s latest cover, Bottega Veneta’s popping up in Williamsburg down the block from Supreme, Harry Styles is plotting a beauty brand, and…

RENT THE RUNWAY ENTERS $33 BILLION FASHION RESALE MARKET AS IT LOOKS TO BUILD BACK FROM PANDEMIC LOWS

And (I’m speculating here) to capture the Gen Z shopping that’s currently owned by Depop, err, Etsy? cnbc // Related: Olivia Rodrigo is now on Depop.

KHABY LAME, THE EVERYMAN OF THE INTERNET

How a former factory worker in Italy has become the fastest-growing content creator on TikTok. nyt // Plus: Tiktok historian Kahlil Greene explains how ‘Gen Z trends’ whitewash Black culture. intheknow

INSIDE KATE SPADE’S INFLUENCER-DRIVEN TIKTOK STRATEGY

In 24 hours, Kate Spade’s new ad got 950 million views on TikTok — despite only having 3,000 followers on the platform. glossy // Speaking of: Women in their thirties love TikTok, and brands are taking notice. morningbrew

EUROPE'S GEN Z IN THEIR OWN WORDS

“I used to be active in student communities, had many friends and something to do almost every evening. But my life has basically come to a standstill. This means I feel empty and hopeless most of the time.” guardian // Related (and significantly less bleak): Joyful portraits of teens embracing to celebrate the end of lockdown. i-D

MEET GENERATION ALPHA: THE SHREWDEST LUXURY CONSUMERS EVER?

“A Louis Vuitton bag may be out of their reach, but consumerism is integral to a child’s identity.” This is a sentence written about children born between 2010 and 2025, which means many…aren’t even born yet. jingdaily

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