RTR for Teens and LV for Kids

Your daily digest of youth culture

Malala is on British Vogue’s latest cover, Bottega Veneta’s popping up in Williamsburg down the block from Supreme, Harry Styles is plotting a beauty brand, and…

RENT THE RUNWAY ENTERS $33 BILLION FASHION RESALE MARKET AS IT LOOKS TO BUILD BACK FROM PANDEMIC LOWS

And (I’m speculating here) to capture the Gen Z shopping that’s currently owned by Depop, err, Etsy? cnbc // Related: Olivia Rodrigo is now on Depop.

KHABY LAME, THE EVERYMAN OF THE INTERNET

How a former factory worker in Italy has become the fastest-growing content creator on TikTok. nyt // Plus: Tiktok historian Kahlil Greene explains how ‘Gen Z trends’ whitewash Black culture. intheknow

INSIDE KATE SPADE’S INFLUENCER-DRIVEN TIKTOK STRATEGY

In 24 hours, Kate Spade’s new ad got 950 million views on TikTok — despite only having 3,000 followers on the platform. glossy // Speaking of: Women in their thirties love TikTok, and brands are taking notice. morningbrew

EUROPE'S GEN Z IN THEIR OWN WORDS

“I used to be active in student communities, had many friends and something to do almost every evening. But my life has basically come to a standstill. This means I feel empty and hopeless most of the time.” guardian // Related (and significantly less bleak): Joyful portraits of teens embracing to celebrate the end of lockdown. i-D

MEET GENERATION ALPHA: THE SHREWDEST LUXURY CONSUMERS EVER?

“A Louis Vuitton bag may be out of their reach, but consumerism is integral to a child’s identity.” This is a sentence written about children born between 2010 and 2025, which means many…aren’t even born yet. jingdaily

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