Selfie Palaces and Religious Revivals

"committing to the bit"

Is BeReal in its flop era?; MrBeast wants his fans to taste Deez Nutz — his new peanut butter and chocolate Feastables bar; Keke Palmer stars in the first spot for PepsiCo's new Starry soda; and elsewhere in pop, Coca-Cola taps Rosalía for its latest limited-edition creation.

GLOSSIER GETS A MAKEOVER, nyt
Their newest store, writes the Times, is a “selfie palace, a Gen Z beauty Disneyworld.” But with their Sephora debut coming soon, will the brand’s brick and mortars continue to be hotspots for young people?

On Friday, the Glossier aesthetic is heading to Spring Street in SoHo, where the brand’s flagship will be around the block from the restaurant Jack’s Wife Freda on Lafayette Street — another place people love to wait in line in extreme New York City weather, except for rosewater waffles, not rose-flavored Balm Dotcom.

GEN Z REWRITES WEDDINGS AS PANDEMIC BOTTLENECKS FADE, marketingdive
As more and more Gen Z — the oldest of whom are turning 25 — get hitched, the cohort is “exerting its individualistic trend-setting power.” About a third of couples chose a wedding theme, up from 13% in 2017; 40% chose signature cocktails, compared with just 17% in 2017; and strong opinions about tech are emerging, with 45% opting for “unplugged” ceremonies with no videos or cameras.

DON’T BE EMBARRASSED TO COMMIT TO THE BIT, theatlantic
Many people — Gen Zers, especially — “seem to be committing to the bit right now: teen boys dressing up in suits to watch Minions: The Rise of Gru, Shrek-themed rave attendees, TikTok health influencers who have turned the attainment of fitness into a series of comedy sketches. And have you seen the sneakerheads wearing those giant red cartoon boots?”

A NONSTOP KENTUCKY PRAYER 'REVIVAL' IS GOING VIRAL ON TIKTOK, AND PEOPLE ARE TRAVELING THOUSANDS OF MILES TO TAKE PART, nbcnews
Gen Z is known to be more spiritual than religious — but perhaps they’re more religion-curious than we all thought? This “gathering” has been going on for 24 hours a day at a small Christian college, with young people flocking to town. On TikTok and Instagram, the hashtag #asburyrevival at more than 30 million views on TikTok. 

HOW TEENS RECOVERED FROM THE ‘TIKTOK TICS’, nyt
”Aidan hasn’t had a tic in a year. They no longer use TikTok — not because they’re afraid of getting sick, but because they find it boring. They still go on Instagram.”

DATING APPS ARE DEFINITELY "DEAD" BUT GEN Z WILL NEVER DELETE THEM, STUDY REVEALS, hypebae
According to a new study, “Americans doubt dating apps are the best way to find a successful relationship and they certainly don’t trust them” yet they’re unwilling to give them up because they continue to be one of the easiest ways to meet people.

One last thought:

trash jones @jzux

one minute you’re young and the next minute you have a “favorite spreadsheet”