Sew Bros and Vibe Checks

Your daily digest of youth culture

Astroworld tickets sold out in an hour, Tinder introduces a “vibe check” for matches, “sew bros” are taking over, and…

DIXIE AND CHARLI D’AMELIO TO LAUNCH NEW CLOTHING LINE SOCIAL TOURIST

The line — in partnership with Abercrombie — is streetwear-influenced in appearance (oversized sweats) and in output (monthly drops). nylon

VICTORIA PARIS WANTS TO BIG BROTHER HER LIFE

Think of the unlikely TikTok star — she first started her account as a joke, and then after going viral, turned it into a way to drive sales to her Depop — as the anti-D’Amelio. interview

'SHADOW WORK' IS THE LATEST SELF-CARE TREND TAKING OVER TIKTOK

The teens are apparently into Jungian psychology. (Related: Jansport is partnering with the podcast Teenager Therapy for Mental Health Awareness Month.) i-d

WHAT LUXURY BRANDS CAN LEARN FROM LANVIN’S BLIND BOXES

“Jiayi, who lives in Guangzhou, is your average Gen-Z consumer, addicted to the latest buying craze: blind boxes.” Lanvin charged $77 for a WeChat lottery to win things like scarves, sneakers, even bags. (Here’s some further background on the blind box craze.) jingdaily

SANDY LIANG X VANS CREATE 'SPONGEBOB SQUAREPANTS'-THEMED SK8-HI 38 DX AND APPAREL

Smart and cute. (Related: Gucci is collaborating with anime powerhouse Crunchyroll on an adorable — but probably $900 — sweatshirt.) hypebae

AXE TARGETS GEN Z WITH OPEN-MINDED APPROACH TO ATTRACTION IN NEW ADS

They’re bringing back the “Axe Effect” tagline after five years. Just writing that takes me back to middle school, choking on a cloud of over-Musked pre-teen boys. marketingdive

A final thought…

p.e. moskowitz @_pem_pem

my college students are all terrified of saying the wrong thing and being cancelled. they hate liberals and liberal discourse. they feel like they are constantly policed, discourse-wise. and they're all communist-leaning, not conservatives. we have a real problem !!!!

May 5th 2021

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