

Discover more from After School by Casey Lewis
Astroworld tickets sold out in an hour, Tinder introduces a “vibe check” for matches, “sew bros” are taking over, and…
DIXIE AND CHARLI D’AMELIO TO LAUNCH NEW CLOTHING LINE SOCIAL TOURIST
The line — in partnership with Abercrombie — is streetwear-influenced in appearance (oversized sweats) and in output (monthly drops). nylon
VICTORIA PARIS WANTS TO BIG BROTHER HER LIFE
Think of the unlikely TikTok star — she first started her account as a joke, and then after going viral, turned it into a way to drive sales to her Depop — as the anti-D’Amelio. interview
'SHADOW WORK' IS THE LATEST SELF-CARE TREND TAKING OVER TIKTOK
The teens are apparently into Jungian psychology. (Related: Jansport is partnering with the podcast Teenager Therapy for Mental Health Awareness Month.) i-d
WHAT LUXURY BRANDS CAN LEARN FROM LANVIN’S BLIND BOXES
“Jiayi, who lives in Guangzhou, is your average Gen-Z consumer, addicted to the latest buying craze: blind boxes.” Lanvin charged $77 for a WeChat lottery to win things like scarves, sneakers, even bags. (Here’s some further background on the blind box craze.) jingdaily
SANDY LIANG X VANS CREATE 'SPONGEBOB SQUAREPANTS'-THEMED SK8-HI 38 DX AND APPAREL
Smart and cute. (Related: Gucci is collaborating with anime powerhouse Crunchyroll on an adorable — but probably $900 — sweatshirt.) hypebae
AXE TARGETS GEN Z WITH OPEN-MINDED APPROACH TO ATTRACTION IN NEW ADS
They’re bringing back the “Axe Effect” tagline after five years. Just writing that takes me back to middle school, choking on a cloud of over-Musked pre-teen boys. marketingdive
A final thought…
Sew Bros and Vibe Checks
Theres another TikToker that livestreamed his entire life on TikTok for over a hundred days continuously before-- I wrote about it on my substack: https://theeffectofsocialmedia.substack.com/p/should-we-act-like-the-whole-world