Shein: A MasterClass in Gen Z Marketing

Buckle up for 1,000 words on fast fashion

The way Shein has so completely infiltrated the closets and conversations of young consumers — in a few short years — is really a MasterClass in Gen Z marketing.

• An ever-changing inventory (1,000 new pieces added daily)

• Extremely low prices (a week’s worth of outfits for $100)

• Celebrity collaborations (partnerships with Instagram influencers and celebriti…