Extra Credit: Shein is a MasterClass in Gen Z Marketing
Buckle up for 1,000 words on fast fashion
The way Shein has so completely infiltrated the closets and conversations of young consumers — in a few short years — is really a MasterClass in Gen Z marketing.
An ever-changing inventory (1,000 new pieces added daily)
Extremely low prices (a week’s worth of outfits for $100)
Celebrity collaborations (partnerships with Instagram influencers and celebriti…