Shein: A MasterClass in Gen Z Marketing

Buckle up for 1,000 words on fast fashion

The way Shein has so completely infiltrated the closets and conversations of young consumers — in a few short years — is really a MasterClass in Gen Z marketing.

  • An ever-changing inventory (1,000 new pieces added daily)

  • Extremely low prices (a week’s worth of outfits for $100)

  • Celebrity collaborations (partnerships with Instagram influencers and celebriti…

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