Discover more from After School by Casey Lewis
Shein Luxury and Next-Gen T.J. Maxx
"the future of television"
HELP! I HATE MY BRAND, bustle
Many creators — especially younger ones — often outgrow the personas that made them popular, leading to an online identity crisis. “Overnight I woke up freaking out, sweating,” says Grant Khanbalinov, a former family TikTok vlogger. “I’m like, ‘I don’t want to do this anymore.’” We’re going to see this happen more and more.
DIGITAL CREATOR SERENA KERRIGAN TO LAUNCH SFKTV, A NEW PLATFORM FOR HER CONTENT SHE CALLS ‘THE FUTURE OF TV’, variety
TikTok influencer Serena Kerrigan debuting a “members-only platform” for her own exclusive, long-form content that she’s describing as “the only destination that teaches viewers how to design their future, manifest their dreams and become the main character they were born to be.” “SFKTV is the future of television,” Kerrigan adds.
TEENS BARELY SPEND ANY TIME ON SNAPCHAT ANYMORE, fastcompany
Teens receive an average of 237 notifications per day, with around a quarter occurring during school hours and increasing significantly in the evening. Some teens receive over 5,000 notifications daily.
On TikTok, kids can watch quick videos anytime—even between classes or during pauses in conversations—and more than 38% of their daily usage comes from the app. But they also spend tons of time watching content on YouTube, with just over 18% of their time being dominated by the video-streaming platform. Notably, kids are spending far less time on apps like Snapchat and Instagram, at just 3.6% and 5.9%, respectively.
EX-STITCH FIX, GILT AND CASPER EXECS TURN OFF-PRICE FASHION INTO FUN AND GAMES, wwd
The off-price market has $100 billion in revenue, yet only 3% is coming from e-com. With $10.3M in funding, Yaysay is aiming to recreate the fun of shopping at off-price retailers like T.J. Maxx online. The app — which is currently invite-only — matches products to shoppers using artificial intelligence and then limits availability for a short window, creating a sense of urgency. Stores like T.J. Maxx are killing it right now, but no one has figured out how to translate the in-store experience to digital. Maybe Yaysay? I’ll let you know as soon as they give me an invite…
HOW SHEIN WOUND UP IN THE LUXURY FASHION BUSINESS, bof
Since the company opened its website to third-party sellers in May, Shein has been flooded with listings for luxury goods. One seller, Fashion Select Shop, lists over 24,000 items, from $17 Carhartt socks to a bedazzled Maison Margiela handbag for $1,770 (23 percent off retail, the seller claims).
IN A LANDMARK CASE, 6 YOUNG CLIMATE ACTIVISTS TAKE ON 32 EUROPEAN COUNTRIES, time
Six young people are suing European governments, claiming they haven't done enough to protect people from climate change. The plaintiffs argue that governments violated their fundamental rights by not adequately addressing climate change.
RESCUING MEN FROM RAGE RABBIT HOLES, wsj
Diverting Hate, a nonprofit with nearly $700,000 in funding from the Department of Homeland Security, aims to counter online hate and extremism by targeting younger men on social platforms. The group began cataloging accounts focused on incels and on the “men going their own way” movement; the 141 accounts they’ve identified so far have more than 28 million followers. “It’s easy to radicalize a disenfranchised, lonely man online. When he feels he has no place, anger helps him feel seen,” says Justin Baldoni, a filmmaker and actor behind Man Enough, a podcast about masculinity.
One last thought (if this means anything to you, let’s talk about it):
Enable 3rd party cookies or use another browser