Louis Vuitton names Stranger Things star Millie Bobby Brown as a brand ambassador; Meta is opening a brick-and-mortar (meta, indeed); and everyone hates Shein but no one can pass up a Coachella party.
WHY AMERICAN EAGLE’S NEXT INFLUENCERS WILL BE TWITCH STREAMERS, adage
American Eagle is partnering with Twitch on a docuseries featuring top streamers, including Sydney Parker, a.k.a. “Sydeon,” a 24-year-old who quit nursing school after she realized she could make a living gaming and cosplaying — now she has 294K Twitch followers, almost 200K on IG, and seemingly endless brand deals.
MEET WOO, THE MEDIA BUSINESS REDEFINING WELLNESS FOR ‘ANXIOUS’ GEN Z, adweek
Aiming to be Goop for Gen Z, Woo — you know, like woo-woo — is founded by the former CMO of Ladbible (a sort of Vice-ish publisher in the U.K.). His original idea was to create a consumer product—specifically a CBD soft drink—that would fund a media brand. That concept later evolved to Woo’s current revenue model—a media business funded by a product marketplace.
GENERATION Z ARE THE DRIVING FORCE OF THE RECOMMERCE MARKETPLACE, forbes
The second annual Recommerce Report from eBay highlights that younger consumers are the main emerging force in the secondhand marketplace with 80% of Gen Z buying secondhand goods. Almost 1 out of 3 of the same age group began selling last year, making them the largest generational category accounting for 32% of new sellers that year.
MEET THE CREATORS AND ACTIVISTS LEADING SOCIAL MEDIA’S NEXT WAVE, rollingstone
An excellent list of Gen Z creators (none of which I’d heard of before — please don’t revoke my youth culture cred) who are going viral for niche content, like “Animal Kingdom Explainer Comedy” and “Silly Heartthrob Next Door.”
THIRDLOVE SNAPS UP KIT UNDERGARMENTS IN FIRST ACQUISITION, retaildive
ThirdLove scooped up the cult-fave intimates brand founded by celebrity stylists Jamie Mizrahi and Simone Harouche because they “wanted to create a sub-brand that targets a younger demographic” —but “rather than leveraging our team’s time and effort on creating a new brand from scratch,” they just bought an existing one, according to ThirdLove co-founder Heidi Zak.
One last thought:
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