Sk8tergirls and Streetwear Yetis

Your daily digest of youth culture

I have a fun Friday edition in the works for tomorrow: a nostalgia glossary of every single Y2K trend that’s coming back (and why), from Coach bags to trucker hats. Because trends are returning at such a rapid pace, this is very much a work in progress that I’ll be updating regularly as more trends make their inevitable reemergence. (What’s next…shrugs?)

Friday is typically reserved for paid subscribers; this one will go out to everyone, but only paid subs will be able to see the ever-evolving and expanding web version, so if you’ve been thinking about upgrading, now would be a great time to do it. As always, I so appreciate your support.


TikTok’s launching an IG-esque stories feature, J. Hannah’s making ugly nail polish cool, Taylor Swift may or may not be dropping her album the same day as Kanye (i.e. tomorrow — unless Kanye goes rogue again), Mickey Drexler told Ye not to do that Gap collab, and…

THE NEW SKATERS OF NEW YORK

The coolest thing you’ll read today. nyt

The landscape is changing. I think that companies started to see the financial value of women-owned businesses, and the skateboarding industry kind of had to get on board — no pun intended — with figuring that out themselves.

LOUIS VUITTON'S NEW GAME IS BETTER THAN 'FORTNITE'

Louis the Game, as it’s called, “isn't like most fashion games — it is major, complex, and it is addictive.” The Legend of Zelda, but make it chic. highsnobiety // Related: Burberry partners with Mythical Games to bring NFT collection to Blankos Block Party. glyfe

HOW BLACK TIKTOK IS SAVING ONE OF THE WHITEST FANDOMS

“People act like its novel to see Black folk making pop-punk, when they’re the blueprint.” slate // Plus: That viral Flo Rida Roblox Amazon TikTok ad is fake but it’s hilarious and weird as hell. verge

HIGHSNOBIETY DROPS FIRST-EVER IN-HOUSE COLLECTION

The first capsule, headed up by former Stüssy designer Nin Truong, is beach-themed and includes tees, swim trunks, "and of course a Yeti cooler,” says Truong. Of coooourse. wwd

WITH ‘PENT-UP DEMAND,’ E.L.F. BEAUTY SALES SKYROCKET

“Face and eye products are seeing sales upticks, as are lip products.” In other words, if it’s makeup, it’s selling. wwd // Related: Revolve “rallies through pandemic with 122% profit gain,” so if it’s “party-ready,” it’s selling, too. (Well, it’s complicated.) wwd

PLANT-BASED CEREAL STARTUP OFFLIMITS POURS $2.3M INTO NEW PRODUCTS

Inspired by “the Gen Z mindset of questioning legacy brands,” fashion student turned breakfast entrepreneur Emily Elyse Miller continues her mission to disrupt the cereal aisle. techcrunch

One last thought: