Skinny Brows and Gen Z's Favorite Tote
young ppl are ready 2 retire (same)
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As the year winds down and the “best of “ lists proliferate, I want to take a second to shout out one of the bests in newsletters: Lorem Ipsum by Margot Boyer-Dry. She’s a true OG in the space — her letter has been a daily read of mine since 2015, which means she was publishing newsletters way before it was The Thing to do — and the quality is astounding. If you value being cool (and deep down we all do), then it is an absolute must-read.
Bella Hadid is bringing back the skinny brow; Dr. Martens is bumping up its US prices $20 next year (which means Gen Z’s beloved Jadon boot will be a hefty $220); Urban Outfitters released a UO Summer Class of 2021 HBCU capsule collection; and meet Daisy World, the singer whose hand-painted clothing turned into a fashion line.
BY THE NUMBERS: A RETAILER’S GUIDE TO 2022 SHOPPER PREFERENCES, wwd
This is technically Klarna sponcon (of which I am unfortunately not getting a cut), but! It has some good data about what Gen Z is buying/wanting to buy.
Most-coveted beauty products: Olaplex, Bridgeoh Toothbrush Holder X UV Sterilizer, and the UNice Straight Middle Part Wig 5.
Most-coveted apparel: Juice Wrld X Vlone Butterfly T-shirt, Gymshark Seamless Leggings, and Nike Fleece Pullover Hoodie.
Most-coveted accessories: the Apple Watch Series 7 and Marc Jacobs The Tote Bag (I have independently verified this based on the students at the high school in my neighborhood, and I regret leaving this item off my Friday post about Gen Z’s holiday must-haves — now that I’ve noticed this bag, I can’t stop noticing them)
TAKEDOWN NOTICES ARE THREATENING ONLINE THRIFT SHOPS — JUST AS BUSINESS IS EXPLODING, verge
I don’t fully understand the complexities of trademark infringement — why shouldn’t you be able to resell your stuff online? you bought it! — but I do know this could be very, very bad for the online thrift economy, Depop included.
THE FANS BEHIND YOUR FAVORITE CELEBRITY CLOSET INSTAGRAM ACCOUNTS, coveteur
A fascinating look at the cottage industry of dedicated closet Instagram accounts. I do wish they would have dug in a little more into the business side of things — the reporter says the income isn’t enough for the creators to make a living, but I have to imagine if they really optimize for affiliate revenue, they could make a killing.
Sarah Miller, the 18-year-old film student behind @oliviarodrigocloset, has been running the account since she was 16, long before Rodrigo had quarantined millennials belting about red lights and stop signs in their childhood bedrooms. In January 2021, when “Driver’s License” was released, @oliviarodrigocloset had 5,000 followers. Today, her follower count is at 46.6k.
SNAP PAID OUT MORE THAN $250 MILLION TO SNAPCHAT SPOTLIGHT CREATORS IN 2021, variety
The cash went to more than 12,000 creators. That’s chump change compared to YouTube, which paid creators more than $30 billion to between 2018 and 2020.
GEN Z’S CAREER GOALS INCLUDE EARLY RETIREMENT, ACCORDING TO GOLDMAN SACHS, insidehook
25% of Gen Zers believe they’ll retire before they hit 55, lol. (All those rich Snap-funded creators, I guess!)
THE CHILLING POSTS THAT SCARED THE HELL OUT OF A NYC SCHOOL, dailybeast
A terrifying (though probably — unfortunately — not uncommon) story of how a gun threat spread via Snapchat, sending an NYC high school and the students’ parents into a frenzy.
One last thought:
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