Skinny Coffees and Bad Gal Shoes
Instagram’s “first-ever cover star”
Off-White debuts beauty line; Balenciaga’s Cagole boots are the ‘bad gal’ shoes of spring; Lori Harvey is the “first-ever cover star” of Instagram’s magazine called…The Zine; and what life looks like for young Ukrainian refugees.
PARADE’S CAMI TÉLLEZ ON HOW GEN Z SPIRIT FUELS ITS CLIMATE ROADMAP, wwd
“Next, is to build a coalition of small and Gen Z-led businesses to share the knowledge that we’ve gathered and work together on sustainability solutions for our entire industry by 2023.”
ON TIKTOK, A MULTI-LEVEL MARKETING SCHEME IS HAWKING DUBIOUS DIET SUPPLEMENTS AND TARGETING YOUNG WOMEN, insider
An MLM has been operating on TikTok since at least October 2020, with “young women making bold claims about how ‘skinny coffee’ helped them lose weight in an attempt to recruit others to the scheme.” The company was targeting “young, low-income women" and exposing them to "possible physical and financial harm.”
NOTICING FEWER MEGA-HITS ON TIKTOK? YOU'RE NOT ALONE. HERE'S WHAT'S HAPPENING, billboard
Much of this piece is too music industry-y for me, but the takeaway is that viral songs are “fewer and farther in between, because the platform is so saturated,” and that “the era of having a few big influencers post a song and it becomes a hit is not reality any more.” (I’m dating myself here, but remember when all it took for musical success was landing a song on The O.C.? Ah, the good old days.)
THE HOTTEST TREND ON TIKTOK? IN-DEPTH ANALYSIS, vox
“Analysis creators” — whose signature meta-commentary has completely taken over the app, or at least certain corners of it — include influencers, trend forecasters, armchair media pundits, and celebrity analysts, to name a few.
ONLY 12% OF FULL-TIME CREATORS MAKE OVER $50K A YEAR, techcrunch
Only 12% of full-time creators are making more than $50,000 per year — the most recent Census data puts the median household income at $67,521 — while 46% of full-time creators make less than $1,000 annually. Interestingly, if a little depressingly, this study also found that “there’s not a direct correlation between time spent on content creation and annual income.”
One last thought: