Soft Hiking and Bed Parties
after school weekend edition
Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.
Hope you’ve had a great weekend. Apologies for the later-than-usual send.
Substack lost about 30 minutes of my work this morning, so I’ve been trying to make sure I didn’t miss anything. Tl;dr if any typos snuck in, it’s not my fault — it’s Substack’s! (Usually, I have no one else to blame for typos except my broken brain, so I appreciate you indulging me here.) What’s funny is that I was able to identify but not fix the exact cause of the bug — something with the Alix Earle TikTok I embedded below was triggering to the Substack code. So you can also blame Alix, too.
Let’s jump right in! Today we’re talking about:
Chipotle’s partnership with “Eventbrite but for Gen Z”
The hottest new streetwear brand is…Grillo’s Pickles?
Some extremely good sponcon
Disney Adults Doing Things™
A streetwear drop for Gen Alpha
“Rich mom energy”
The “accessory trend of the summer”
The swimwear launch all the Hamptons girls will be wearing
Not one but two!!! new social apps for Gen Z girls
Soft hiking
Bed parties
Rizzing
Erewhon EBT
And so! much! more! I actually filmed my first-ever greenscreen TikTok to walk you through one of those social apps to save you the download. So watch my TikTok debut, below.
Also: This week, I added categories back in — brands, trends, and TikTok — in hopes that it makes scrolling and reading easier. LMK what you think.