Soft Hiking and Bed Parties

after school weekend edition

Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.

Hope you’ve had a great weekend. Apologies for the later-than-usual send.

Substack lost about 30 minutes of my work this morning, so I’ve been trying to make sure I didn’t miss anything. Tl;dr if any typos snuck in, it’s not my fault — it’s Substack’s! (Usually, I have no one else to blame for typos except my broken brain, so I appreciate you indulging me here.) What’s funny is that I was able to identify but not fix the exact cause of the bug — something with the Alix Earle TikTok I embedded below was triggering to the Substack code. So you can also blame Alix, too.

Let’s jump right in! Today we’re talking about:

• Chipotle’s partnership with “Eventbrite but for Gen Z”

• The hottest new streetwear brand is…Grillo’s Pickles?

• Some extremely good sponcon

• Disney Adults Doing Things™

• A streetwear drop for Gen Alpha

• “Rich mom energy”

• The “accessory trend of the summer”

• The swimwear launch all the Hamptons girls will be wearing

• Not one but two!!! new social apps for Gen Z girls

• Soft hiking

• Bed parties

• Rizzing

• Erewhon EBT

And so! much! more! I actually filmed my first-ever greenscreen TikTok to walk you through one of those social apps to save you the download. So watch my TikTok debut, below.

Also: This week, I added categories back in — brands, trends, and TikTok — in hopes that it makes scrolling and reading easier. LMK what you think.