Solar Power (or Lack of) and The Wuniverse

Your daily digest of youth culture

The Supreme x Pucci collab is here and it’s…fine?, Lorde dropped her first single and it’s also fiiiiine, Gossip Girl returns as an Instagram influencer (why not TikTok though?), Megan ushers in Thot Girl Summer, Netflix is making merch, and…

GEN Z IS SO OVER PERIOD STIGMA, THEY CREATED THEIR OWN BRAND TO PUSH BACK

A new period brand called August launched this week. Another period brand??? you ask. I know! But what’s different about this one is that it’s founded by Gen Z, and powered, at least in part, by a menstruation-focused online forum called The Inner Cycle. The gURL.com forums were crucial to my adolescence, so I am very pro-this. elitedaily // Related: Midol urges women to stop apologizing for their periods with awareness push. marketingdive

WELCOME TO THE WUNIVERSE: HOW MICHELLE WU BECAME GEN Z’S FAVORITE POLITICIAN

As one teen explains, “young people are ideological and we choose our candidates to support heavily based on policy, so Michelle's advocacy for a citywide Green New Deal, lowering the voting age to 16, and making public transit free stands out to my generation.” r29

WHY GEN Z LOVES TO DRAG LIN-MANUEL MIRANDA

Basically, because he’s corny as hell. buzzfeed

HYUNDAI AND BTS LAUNCH CAMPAIGN TO BOOST ENVIRONMENTALISM

The video gained more than 40,000 viewers and 18,000 comments during the livestream and right after the launch. adage // Related: How do retailers and brands overcome consumers’ ‘green’ skepticism? Not easily. retailwire // Plus: Can influencer culture and conscious consumption coexist? r29

MILLENNIALS ARE OBSESSED WITH THIS BOOMER TRAVEL TREND

This = group tours. yahoo

One last thought: I don’t have much more to say about Lorde’s new single (this thread pretty much sums it up), but I do like this fun lil intel. She looks great!