Spice Girls Boots and "Hey Girly!" Culture

"the crypto rich carry themselves differently"

Meet the ride-or-die Johnny Depp stans making bank on trial merch; a Hunger Games prequel is happening; and we have our first Gen Z Jeopardy super champ.

Naked Wolfe boots

AT 65, BOBBI BROWN IS A TIKTOK STAR — AND HER JONES ROAD BRAND HAS NEVER BEEN MORE POPULAR, glossy
As a longtime fan of Bobbi Brown (shout out to Teenage Beauty, the most important tome of my youth), I’m fascinated by the makeup mogul’s second act — Jones Road, yes, but also TikTok fame. Bobbi Brown has gone super viral on the app recently…so how did the baby boomer get the idea to join TikTok? A conversation with her pal Gary Vaynerchuk, of course.

PLATFORM FOR SUCCESS: HOW TIKTOK HAS MADE NAKED WOLFE THE HOTTEST BRAND ON THE PLANET, guardian
How does a £300 Y2K-style glam rock boot that isn’t exactly suitable for the school run or office drinks become the hottest item in the world, according to fashion shopping app Lyst? I’ll give you one guess. (It’s TikTok, obviously.) (Also, Hailey Bieber.)

THRIFTING APPS LIKE POSHMARK ARE A WINDOW INTO A WOMAN-RUN RETAIL WORLD, glamour
A fascinating look at how “hey girly!!!” culture has infiltrated the secondhand retail industry.

The speech patterns catch on. You can ask hard questions, but you have to ask them nicely. “Hey, girl! Is there any pilling on the sweater?” Sellers who make a lot of money have to walk a balance of being direct but sweet. “Sorry, babe, I have to stay firm on the price!”

YOUNG AND WEALTHY CRYPTO HOME BUYERS IN MIAMI HAVE REAL ESTATE AGENTS SCRAMBLING TO ADAPT, fortune
Cypto investors tend to be “a younger and more male demographic than the usual property buyer or renter in Miami.” In their 20s and 30s — and primarily men, obviously — “the crypto rich carry themselves differently than the average wealthy buyer,” in that they tend to be “very chill.”

SNAPCHAT’S DRESS UP FEATURE TURNS YOUR PHONE INTO AN AR SHOPPING MALL, verge
Snap is trying to make AR shopping happen, and it’s really something to behold. The app’s new Dress Up hub allows users to try stuff on through AR lenses and take pics to share with friends. And, naturally, everything can be bought in just a tap or two. According to the brand, it’s catching on: More than 250 million users have used AR shopping lenses a total of more than 5 billion times.

GEN Z IS GOING TO REINVENT THE SUPPLY CHAIN, fastco
As tech savvy as they are, Gen Z will play a pivotal role in the future supply chain design and strategy by adopting automation, augmentation, and driving innovation for the industry. Ngl, reading this gave me a serious feeling (illusion?) of optimism for the future.

One last thought:

armand type beat @2irl4u

Bored Apes are the Ed Hardy of the 2020s. Send tweet.

April 30th 2022

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