Sporty Gals and Shrek Memes

JNCOs < Italian Armani trousers

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Nasty Gal and Sports Illustrated collab on an athleisure capsule, Goldfish-branded JNCOs will cost you $200, Vans and Hyundai make their metaverse debuts, vintage Courrèges is trending on TikTok, Gen Z has developed unexplained tics after going online, and…

INSIDE THE YOUTH CULTURE RENAISSANCE OF TRADITIONAL ITALIAN TAILORING

Not all Gen Zers are going full-on Y2K; there’s another more minimal current of style circulating among young people involving “old formfitting suits, wafer-thin trenchcoats, logoed T-shirts, loafers, unique knitwear and hip-slung pleated trousers by labels like Giorgio Armani, Jill Sander, Gianfranco Ferré, Missoni and Moschino.” wwd

IT’S INCREDIBLY HARD TO KNOW WHAT YOU SHOULD PAY FOR SECONDHAND CLOTHES

Secondhand is often the most sustainable option, but it’s rarely the simplest (and it’s going to get even more complicated when disposable fast-fashion — see: Shein — begins to proliferate in thrift stores). vox

As the resale market grows and piques the attention of venture capital, the tension over the prices of pre-owned clothes won’t dissipate. It does, however, raise questions about the ever-changing value of clothing. Are there clear metrics the average shopper can abide by to determine a reasonable price for an item? Or in a world with too many clothes, is the value of garments more fluid than we expect?

WHY “SHREK” MEMES SHUTTING DOWN ANTI-ABORTION SNITCH HOTLINE ARE JUST THE BEGINNING

Gen Z activists should not be underestimated. salon

CONSUMERS ARE WILD ABOUT MOBILE GAMING—AND THEY DON'T MIND ADS

The Gen Z-doesn’t-mind-ads angle feels a bit obvious, but this is interesting: 26% of Gen Z rank gaming as their favorite entertainment activity, while just 10% rank TV shows or movies as their #1 — a huge change from last year, when a third of Gen Zers ranked TV shows or movies as their top activity. adweek

CONFESSIONS OF A VENTURE CAPITALIST

A good follow-up read to yesterday’s piece about Ji Lin, the “investor guru for online creators”: What happens when venture capitalists find themselves competing with young influencer investors? vice

There’s this old line that being a VC was 99 percent saying “No” and 1 percent begging. And now, it's more like 10 percent begging. You spend a lot of your time trying to convince some 23-year-old little shit that you are better than some internet celebrity who they think is going to be more effective than you are because they have more Twitter followers. 


One last thought: That climate change thing is really happening, huh? As a Missourian, I was fully prepared for a tornado, but I was not prepared to wade through hip-deep puddles.