After School by Casey Lewis

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Squad Hangs and Problem Children

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After School: Daily

Squad Hangs and Problem Children

“shock-value content”

Casey Lewis
Dec 13, 2022
6
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Squad Hangs and Problem Children

afterschool.substack.com

Netflix’s ‘Harry & Meghan’ shows the Gen Z-ification of the royal couple; after a monthlong strike, New School students return to class; and meet the teens lobbying to regulate social media.

TIKTOK’S PROBLEM CHILD HAS 7 MILLION FOLLOWERS AND ONE PROUD MOM, bloomberg
Roselie Arritola, who goes by Jenny Popach, is one of TikTok’s most controversial teen stars, with 7 million followers. Her popularity stems in part from hypersexual posts—what she describes as “shock-value content”—in which she twerks in string bikinis, body rolls in hot pants or drops innuendo in captions (“When men can go to jail for being with you”). In the past year, fashion brands eager to capitalize on her sex appeal have paid her a small fortune to wear their clothes.

GEN Z LOVES MINIONS, HORROR AND DWAYNE ‘THE ROCK’ JOHNSON, cnbc
According to Morning Consult, the Despicable Me franchise that includes “Rise of Gru” has a larger fan base among American Gen Zers than any other entertainment property, while Sony’s “Jumanji” franchise is second, buoyed by Gen Z’s love of The Rock. Wait — I thought Gen Z was supposed to be cool???

FAST-FASHION GIANT SHEIN EXPLORES BECOMING ONLINE MARKETPLACE, wsj
Shein, allegedly the most popular brand in the world, has officially defeated H&M, Forever 21, et al., at the fast-fashion game. Now, with the launch of a marketplace, they’re positioning themselves to compete with AliExpress and Amazon.

GEN Z CAME TO ‘SLAY.’ THEIR BOSSES DON’T KNOW WHAT THAT MEANS., wapo
I can’t tell if this was supposed to be humorous, but it is very, very funny.

Alyssa Velez, a 23-year-old media relations specialist in Chicago, said she had to adjust to seeing periods at the end of a sentence in Slack and email messages from her colleagues. Once she received a comment from a colleague saying “good job.” But the period made her second guess whether she was actually being praised.

AMERICANS CUT BACK ON SPENDING WITH INFLATION HITTING HOLIDAYS, bloomberg
According to a new Harris Poll, three in 10 Americans say they expect to be disappointed by the gifts they receive this year, with millennials and Gen Z especially pessimistic. These findings are at odds with the extremely optimistic Gen Z TikTokers asking for $4,000 Cartier Love bracelets and $6,000 Van Cleef & Arpels Alhambra necklaces.

One last thought (sorry but I can’t stop thinking about it!):

Twitter avatar for @caseymlewis
Casey Lewis @caseymlewis
“Our core brand position for our Dave & Buster's brand going forward will bring greater focus to executing adult occasions aged 21 to 39 who are visiting our locations to have a great time with their squad" luv 2 hang with my squad at dave and busters
nrn.comDave & Buster’s performance makes its way back to pre-COVID levels, but momentum is slowingAs Dave & Buster’s adjusts to merger with The Main Event, revenues are improving and the company has shifted its focus to Millennials
6:39 PM ∙ Dec 12, 2022
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Squad Hangs and Problem Children

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