Status Rugbys and Digital Distortion

Your daily digest of youth culture

New York Fashion Week is cool again, Parson’s is honoring Travis Scott, a 28-year-old woman posed as a high school student to get more Instagram followers (I bet the skinny jeans gave her away), and…

THE FASHION ARCHETYPE IS DEAD – GEN Z KILLED IT

Are muses no more? For young people, aesthetic fixations are fleeting — “it’s quite common to adhere to one aesthetic for a few posts before switching to a different one.” i-D

ROWING BLAZERS REDEFINES 'PREPPY' WITH COLORBLOCKED SUMMER 2021 RANGE

Dust off your Official Preppy Handbook. (Have I ever told you about the time I met Lisa Birnbach at a midtown Cole Haan?) County club style is experiencing a resurgence, and Rowing Blazers’ rugbys and color-block windbreakers are leading the way. (Related: Lacoste just opened a legitimately cool-looking concept store in LA.) hypebeast

TUFTED IS TRENDING

The retro rugs are selling out on Etsy and Depop, thanks in no small part to the #tuftok community. clever

GAP INC. CEO TALKS INCLUSIVITY, PURPOSE AND PROFITS

Gap — which has experienced its fair share of TikTok fame — is doubling down on sustainability and inclusivity efforts and plans to “grow purpose-led” billion-dollar brands. Very in line with Gen Z’s value system! I’m sure it’s a coincidence. (Don’t miss Gap’s CMO discussing the brand’s unlikely success on TikTok and how today’s teens can’t get enough of the Gap hoodie sweatshirt you probably wore in middle school.) wwd

TIKTOK, DOVE JOIN FORCES ON BODY INCLUSIVITY AND ACCEPTANCE

In more I’m-sure-they-mean-well news: the app campaign includes “in-feed confidence-boosting public-service announcements” and a #NoDigitalDistortion hashtag challenge “enabling TikTok users to celebrate their unique beauty.” OK! adweek

MORE THAN HALF OF CONSUMERS SAY THE PANDEMIC HAS MADE AR MORE IMPORTANT TO THEM

The study — from Deloitte and Snap — found that three biggest contexts in which consumers used AR were gaming (55%), media and entertainment (52%) and shopping (41%). adweek

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