Status Vaccines and Dark Academia

Your daily digest of youth culture

Victoria Beckham would "rather die" than wear Justin Bieber's lavender Crocs, the new Azalea-hued Telfar bag is going to be the bag you can’t stop seeing this summer, we’re approaching the season of weed seltzer, and…

GEN Z IS COMING OUT OF THE CLOSET IN DROVES

The queerest generation on record is out, proud, and sick of this damn quarantine, according to a new study from the American Psychological Association. (Related, and very funny.) into

FROM ORDERING A CAPPUCCINO TO YOUR CHOICE OF UNDERWEAR – MORE TELL-TALE SIGNS YOU’RE GETTING OLD ACCORDING TO GEN Z

Being enthusiastic about trash day apparently means you’re old. (I am undeniably enthusiastic about trash day.) yahoo

SEARCHES ON PINTEREST BEGIN TO REFLECT LIFE AFTER THE PANDEMIC

Gen-Z’s total Pinterest searches were up 96% year over year, with searches for “travel girl aesthetic” up 20 times and searches for “dark academia room” (idk either!) up 12 times. adweek

7-ELEVEN DOUBLES BUDGET, REDEFINES HAPPINESS FOR GEN Z

“To remind Gen Z that 7-Eleven's parking lot is where all the cool kids are, the convenience-store giant is doubling its marketing budget”. OK! mediapost

MOST AMERICANS SAY THEY PREFER A SPECIFIC BRAND OF VACCINE

49% of Gen Z say they’ll request “a certain pharmaceutical brand.” (Pfizer. They’re talking about Pfizer.)  cbs

A final thought:

Alyssa Vingan @alyssavingan

Every model explaining their IG content strategy pivot during the pandemic:

April 29th 2021

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