Status Vaccines and Dark Academia
Your daily digest of youth culture
Victoria Beckham would "rather die" than wear Justin Bieber's lavender Crocs, the new Azalea-hued Telfar bag is going to be the bag you can’t stop seeing this summer, we’re approaching the season of weed seltzer, and…
GEN Z IS COMING OUT OF THE CLOSET IN DROVES
The queerest generation on record is out, proud, and sick of this damn quarantine, according to a new study from the American Psychological Association. (Related, and very funny.) into
FROM ORDERING A CAPPUCCINO TO YOUR CHOICE OF UNDERWEAR – MORE TELL-TALE SIGNS YOU’RE GETTING OLD ACCORDING TO GEN Z
Being enthusiastic about trash day apparently means you’re old. (I am undeniably enthusiastic about trash day.) yahoo
SEARCHES ON PINTEREST BEGIN TO REFLECT LIFE AFTER THE PANDEMIC
Gen-Z’s total Pinterest searches were up 96% year over year, with searches for “travel girl aesthetic” up 20 times and searches for “dark academia room” (idk either!) up 12 times. adweek
7-ELEVEN DOUBLES BUDGET, REDEFINES HAPPINESS FOR GEN Z
“To remind Gen Z that 7-Eleven's parking lot is where all the cool kids are, the convenience-store giant is doubling its marketing budget”. OK! mediapost
MOST AMERICANS SAY THEY PREFER A SPECIFIC BRAND OF VACCINE
49% of Gen Z say they’ll request “a certain pharmaceutical brand.” (Pfizer. They’re talking about Pfizer.) cbs
A final thought: