Sustainable Jeans and Selfie Talks
Your daily dispatch of youth culture
Glossier launched its first new cleanser in five years, Parade expanded into bralettes (and, not coincidentally, raised another $10 million in funding), and…
➤ LIZZO JOINS FORCES WITH DOVE TO TALK SOCIAL MEDIA AND SELF-ESTEEM
82% of parents have the “sex talk” with their kids, but only 30% discuss the pressures of social media, according to Dove. (I’m just speculating here, but maybe because most parents can’t comprehend the pressure of social media themselves…?) hypebae
➤ JORDAN BRAND DEBUTS A TEEN-FOCUSED COMIC SERIES TO CELEBRATE ITS NEW AIR JORDAN 1S
This is actually kind of cool. (See also: this.) adweek
➤ AMAZON IS OPENING A HAIR SALON TO SERVE AS A LAB FOR NEW TECH
At least this Amazon-brand experiential effort is slightly more interesting than the depressing Amazon Go stores around town. adweek
➤ US CONSUMERS WANT TO COMBAT CLIMATE CHANGE BUT NEED HELP GETTING STARTED
80% of millennials and 73% of Gen Z say they’re willing to pay more for "clean energy”; compare that to just 36% of Baby Boomers. And on that note… wire
➤ LEVI’S LAUNCHES ‘BUY BETTER, WEAR LONGER’ SUSTAINABILITY CAMPAIGN
They tapped Jaden Smith and Emma Chamberlain, among others. (Relatedly: 58% of Gen Z consumers would boycott a company for not being eco-conscious.) complex