Sway Cereal and BTS Happy Meals

Your daily digest of youth culture

The BTS x McDonald’s meal has arrived (and so has the merch), The Great American Cleanup has commenced (and people can’t stop buying teeth whitener), and…

MEET YOUR NEXT ANGEL INVESTOR. THEY'RE 19

For Gen Z investors, “it’s a lottery ticket that’s meant to send a message.” wired // Related: VCs are atwitter about Poparazzi, an app that could challenge Instagram and Snapchat. insider

SWEETGREEN’S BRAND CHIEF IS TRYING TO REIMAGINE FAST FOOD FOR GEN Z

In hopes of reaching young consumers, the salad chain — oh wait, I’m sorry, tech company is collaborating directly with Gen Zers like Naomi Osaka and spending “a lot of time on TikTok making recipe videos.” Sounds about right. wsj // ICYMI: TikTok is the fastest way on Earth to become a food star. nyt

MAGIC SPOON AND THE TIKTOK INFLUENCERS OF SWAY HOUSE TEAMED UP TO CREATE LIMITED-EDITION CEREAL FLAVORS

I can’t stand these guys, but it is an interesting partnership and I can’t deny that chocolate peanut butter and jelly donut cereal actually sounds kind of good. adweek

IN EMAIL WE TRUST: GEN Z, MILLENNIALS ARE PRIMED FOR RELEVANT NEWSLETTERS

“93% of millennials and almost 80% of Gen Zers check their emails several times a day, and widely prefer email for real-time alerts.” As someone who started a company centered around newsletters for teens, I have a lot of thoughts but I’ll save ‘em for my therapist. mediapost

INSTAGRAM LAUNCHES A NEW SECTION FOR SHOPPING PRODUCT DROPS

The Supreme effect continues. techcrunch

FIVE LESSONS FROM FASHION’S GEN-Z FUTURE

Overproduction, racial inequality, and an unsustainable creative output — these are some of the paramount issues for graduating students from top fashion schools. Story checks out. wwd