Sweats Fatigue and Gaming Curfews

Are you a Molly or a Samantha?

New here? Join 2000+ execs from CAA, Facebook, Nike, and Depop and subscribe to After School, a daily newsletter about youth culture.


Glossier introduces Gen Z to the magic of retinol, young people are anti-ringtone, North Face makes a baby carrier for Gen Alpha hypebeasts, American Girl is hosting a fashion show at Rockefeller Plaza (hmm…), sweats fatigue sets in, and…

CAN DEPARTMENT STORES WIN OVER GEN-Z?

At this rate, definitely not. Nordstrom and Macy’s have recently attempted to grab Gen Z shoppers with tactics like ambassador programs, buzzy brand collabs, and amped-up digital presences…

But competing with players like Shein, which routinely drops thousands of new, inexpensive items per day, is a difficult game. It’s unclear if younger consumers actually look to stores like Macy’s or Nordstrom to discover brands, and the promise of higher quality only is likely not enough to wean them off fast fashion’s low prices and speedy delivery.

To lure young audiences, department stores are going to have to be a lot more innovative than site redesigns and ambassador programs (everyone has ambassador programs!). bof // Plus: The red-pilling of Kitson, the celeb go-to of the aughts. (In 2008, I memorably bought a pair of low-rise J Brand jeans at Kitson that would now be absolute gold on Depop.) thecut

HOW ONE OF THE MOST POPULAR STREAMERS GETS READY FOR EIGHT HOURS ON CAMERA

Twitch gamers are now Vogue-worthy. vogue

KIDS IN CHINA CAN NO LONGER PLAY ONLINE GAMES FOR MORE THAN THREE HOURS A WEEK

People under the age of 18 can only play online games for one hour a day on Fridays, weekends, and holidays; gaming will only be allowed between 8 p.m. and 9 p.m. local time on those days. hypebeast

FINTECH STARTUPS ARE TARGETING INFLUENCERS TRYING TO LAUNCH THEIR OWN BRANDS

Karat Financial, for example, offers influencers a business credit card with credit limits based on “social stats like reach and engagement, the type of platform an influencer is on and the influencer’s business plan.” What could go wrong? mondernretail

EXHAUSTED AND WITHOUT HOPE, EAST ASIAN YOUTH ARE 'LYING FLAT'

The now-viral phrase was first coined on an online forum run by the Chinese search giant Baidu. “The author of that now-deleted post suggested that instead of working one's entire life chasing after an apartment and traditional family values, people should pursue a simple life.” cnn


One last thought: