Versace is planning to open 100 new brick and mortars because of young consumer demand; Hailey Bieber’s beauty brand — which she’s been working on for two years — is finally coming soon, probably; Adidas says it’s making its ‘biggest commitment to women’ in sports; and cheeks are the hottest new filler request at the derm’s office* (edited post-pub: holy sh!t this is sponsored and I regret including it but am keeping here for visibility. also cheek fillers are very much trending, but this horrible sponcon is not journalism).
UNDER NEW OWNERS, LONNY SETS ITS SIGHTS ON GEN Z, businessofhome
So this is interesting: Recurrent Ventures, the company that has recently acquired Popular Science, Field & Stream, SAVEUR, and, most relevant to this particular headline, Domino, announced yesterday that it has acquired Lonny, the once-great shelter magazine that replaced (at least in the hearts of many fans) Domino when it folded back in the day. Recurrent plans to relaunch Lonny with a new emphasis on young consumers, because they believe “there’s a big open white space for meeting Gen Z in the design category.”
HOW FAST HOMEWARE BECAME THE NEW FAST FASHION, dazed
During the pandemic, “our bedrooms became both our outlet and our content fodder, and a stream of cheap new candles, cushions, vases, and lamps were the subjects.”
‘WE DON’T BELIEVE SO STRONGLY IN PAID MEDIA:’ HOW DTC PERIOD BRAND AUGUST IS GROWING A GEN Z AUDIENCE ON TIKTOK, modernretail
Gen Z founder Nadya Okamoto details how, in merging the roles of entrepreneur and creator, she’s grown her period brand largely through her own TikTok.
‘IT STOPPED ME HAVING SEX FOR A YEAR’: WHY GENERATION Z IS TURNING ITS BACK ON SEX-POSITIVE FEMINISM, guardian
“I think we’re on the edge of a real anti-sex backlash,” says one activist. “A culture where sex is stigmatised is also one where we can’t talk about any of those things and I don’t believe there’s anything progressive about a society that wants to control or limit women’s sexuality.”
YOUNG CONSUMERS MORE ENVIRONMENT-MINDED IN CHINA, INDIA THAN IN RICH COUNTRIES, bloomberg
Gen Z and millennial consumers in emerging economies are more environmentally conscious, more likely to buy sustainable products and more distrustful of corporate sustainability claims than their counterparts in developed countries.
CHILDREN HAVE BETTER LIVES BUT WORSE MENTAL HEALTH THAN THEIR PARENTS, SAY YOUNG PEOPLE, weform
Sorry to hit you with this one-two punch but: 59% of 15-24-year-olds in richer countries thought today’s children would be worse off than their parents.
One last thought: