Teenage Thieves and Jesus Rebrands
"designer biodegradable glitter"
Teenage thieves disguised as art students are robbing New York galleries; a Jesus rebranding campaign will run two Super Bowl ads; the Balenciaga x Adidas collab is (nearly) here; and Ganni’s first-ever beauty launch is a made-for-Gen Z biodegradable glitter.
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ONLINE GROCER MISFITS MARKET TAILORS SOCIAL MEDIA CONTENT TO EVOLVE WITH GEN Z, MILLENNIALS, digiday
Some brands can get away with not being on TikTok, but Misfits’ ethos are so perfectly aligned with Gen Z’s that they would be doing themselves a disservice by sitting out. Though Misfits doesn’t yet have many TikTok followers, I love that they’ve taken a more playful approach to the platform, essentially by letting their Gen Z colleagues run wild. (And, fwiw, the hashtag #misfitsmarket has more than 4 million views, so the brand is certainly doing something right.)
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IS NATURAL WINE LOSING ITS COOL FACTOR?, bonappetit
Natural wine is everywhere right now — not just in Los Angeles and New York City, but also “Kansas City, Tacoma, Milwaukee, Waco, small-town Vermont, and small-town Hudson Valley.” But I would posit that people are drinking natural wine because it tastes really good and is interesting in a way than Mondavi is not (not to mention it doesn’t feel as bad, hangover-wise) rather than because, as this piece suggests, it is an “aesthetic drinking trend.”
WHY REFORMATION SELLS OLD GAP MINISKIRTS FOR $128, backrow
Amy Odell just wrote a worthy companion piece to Elle’s “Is Gen Z Killing Vintage Fashion?” feature that was published earlier this month.
Prices are set based on quality (silk will be more expensive than rayon) plus market demand for the style. Last year, for instance, Siemens said the price of Levi’s 501s went up at wholesale and the store couldn’t keep them in stock. She noted that some items, like concert T-shirts, sell for thousands of dollars, and that Reformation sells some vintage pieces for less than market value.
LAQUAN SMITH PARTNERS WITH CASH APP FOR LIMITED-EDITION CAPSULE, wwd
LaQuan Smith, 2022 CFDA nominee and one of the coolest designers of the moment, is releasing a limited-edition collaboration with…Cash App. Smart for so many reasons! Shoppers who use the app getting 25% off, and proceeds will be donated to Year Up, an organization that “helps ensure equitable access to economic opportunity, education and justice for young adults.”
WHAT WE FOUND WHEN ANALYZING 1,000 VIRAL TIKTOKS ON #ABORTION, wapo
In an effort to understand what American TikTok users (half of whom are under 30) are seeing, Washington Post scraped more than 1,000 viral, high-engagement videos with the #Abortion tag and analyzed them. They found two things: pro-abortion-rights posts get more views than antiabortion videos — and the platform is almost perfectly designed to further divide us.
IS SOCIAL MEDIA READY FOR MIDTERM ELECTION MISINFORMATION?, salon
I mean, what do you think? Salon asked a handful of social media experts to grade how ready Facebook, TikTok, Twitter and YouTube are to handle the midterms, and, uh, it’s as bad so you’d guess!
One last thought (choose your fighter):
I appreciate your defense of natural wine here! Agreed on all counts.