The 2023 Gen Z Gift Guide, According to TikTok
after school weekend edition
Welcome back to After School Weekend Edition. Think of the Monday-Thursday letters as the CliffsNotes; this is the extended version for paid subscribers.💫
Today we’re talking about:
What Gen Z wants for Christmas!!!
The rise of the dairy girl (I went long on this one 🥛)
Charli D’Amelio’s Tamagotchi sponcon
The #officesiren aesthetic
An amusing Gen Z culinary preference
The “things I suffer from” meme
Boyfriend hoodie drama
And everything else that happened this week in youth culture. Before we jump in, my favorite TikTok of the week:
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So, what is Gen Z asking for this year?
I’ve done a version of this for the last two years, and it’s always fascinating to see what has and hasn’t changed. I mentioned last year that Gen Zers were turning their Christmas lists into decks to share on TikTok, a trend I hadn’t noticed in 2021. This year, they’ve gone one step further, not just creating power points but presenting them to their parents on TV screens and documenting it all for TikTok.