Third Eyes and Vintage Miley

Your daily digest of youth culture

Jun 8, 2021

Yeezy’s Gap collab is here (after he teased it out this weekend), Lorde’s album is coming (after she teased it out with her butt), the VMAs are back (but does anyone care? no one? yeah, ok), Ssense is valued at $4 billion, and…

POPARAZZI, BEREAL: SOCIAL MEDIA’S NEW GENERATION

These apps mark an important shift from solo broadcast media like Instagram — see also: Main Character Syndrome — “to a more collaborative environment considered by many Gen Z users to be more authentic.” But the shift away from a linear feed also poses a serious challenge for brands. voguebusiness

VIDEO GAMES HAVE A NEW WAY TO FIND AN AUDIENCE: TIKTOK

Dresses aren’t the only thing selling out because of TikTok; video games are going viral on the app ahead of their launches. vice // Plus: PacSun partnered with game development studio Melon and online gaming platform Roblox to make select clothing items available in the Roblox Avatar Marketplace. chainstoreage

A$AP ROCKY WANTS YOU TO START BUYING VINTAGE

Hypebeast snagged the exclusive interview with Klarna’s latest shareholder and onetime CEO: “The worst feeling is when you buy the Margiela or some expensive brand now, and sixth months later it goes on sale for half of what you paid, you feel like a f*cking idiot.” hypebeast

THIS MILEY TEE? IT'S VINTAGE.

Trendsetting ’90s and ’00s babies like Miley Cyrus (a Madonna stan, according to her wardrobe) and Billie Eilish (who’s been known to rock a Spears tee) have folded vintage merch from music’s biggest stars into their own aesthetics. elle

HOW GEN Z'S EMPATHY, AWARENESS, AND FLUIDITY ARE TRANSFORMING BUSINESS AS USUAL

Depop — apparently already flush with that Etsy cash — partnered with Bain on a very slick generational report. The insights aren’t terribly enlightening, but it’s a very fun scroll. depop