Discover more from After School by Casey Lewis
TikShop and Space Communes
"Life Coach for Adulting"
The Row debuts notably chic childrenswear (does it get more Gen Alpha than that?), Tory Burch makes a play for the youth with an assist from Dazed, Grimes is planning a post-Elon “lesbian space commune,” and Supreme unveils a supremely Gen Z collaboration with True Religion.
TIKTOK SHOPPING IS NOW OFFICIAL
“Brands will now have the ability to link products, host live shopping, and choose from two additional ad types that feature multiple products and user targeting.” So, about that $50 million live shopping network NTWRK raised last week…? wwd (paywall, but also here)
↳ Related: TikTok wants more ad dollars, and it has a new plan to get them. nyt
FACEBOOK ACKNOWLEDGES INSTAGRAM'S DAMAGE TO TEEN MENTAL HEALTH, BUT SAYS THERE'S GOOD STUFF TOO
Facebook responds to WSJ’s damning report (as a refresher, the headline was “Facebook Knows Instagram Is Toxic for Teen Girls, Company Documents Show,” which, yeah, yikes). I have a lot of still-percolating thoughts about all of this…after all, Tumblr was bad for teen girls 10 years ago, and Seventeen and Teen Vogue were bad for teen girls 10 years before that. mashable
EAMES…SNEAKERS? WHY FASHION IS OBSESSED WITH FURNITURE
Your Eames chair is not longer safe from hypebeasts. “Now cool-hunter kids lust after Jordan sneakers and Jean Prouvé No. 305 chairs. Mr. Gamboa, the project manager at Reebok, watched this happen firsthand, as sneakerhounds went from posting their precious shoes against pristine white backgrounds on Instagram to posting them perched on chairs. ‘Putting a sneaker on top of a chair, it just added validation of your taste,’ he said.” wsj
SKIN-CARE BRAND MATTER OF FACT LAUNCHES WITH $10 MILLION IN FUNDING
One-upping the whole influencer-turned-entrepreneur trope is this new skincare line founded by former K-pop artist (not to mention Harvard grad) Paul Baek. The $92 serum is not exactly Gen Z-friendly, but this company’s definitely one to watch. glossy
↳ Speaking of companies to watch: Crown Affair — which has quietly built out a tightly edited line of hair care essentials over the last few years — just introduced shampoo and conditioner. hypebae
One last thought (click to expand, it’s worth it):