TikTok Fashion Shows and $4 Bike Shorts

Your daily digest of youth culture

Gen Z-beloved podcast* Call Her Daddy is going to Spotify in a $60 million deal, the D’Amelio sisters are hosting a TikTok fashion show, more BTS x McDonalds merch is coming, Nike is the most resold brand in the world, Gucci launched a zine, and…

*Teens today listening to Call Her Daddy is exactly like teens in 2000 stealthily reading Cosmopolitan during study hall in eighth grade.

IN A TIME OF CRISIS, YOUNGER GENERATIONS HOLD TRUE TO THEIR IDEALS AND DEMAND ACCOUNTABILITY

Environmentalism remains the No. 1 concern for Gen Z — even during a global pandemic, when other threats to health, family welfare, and careers are more imminent. That’s the main takeaway from Deloitte’s latest study, but there are lots of interesting generational insights, too, like that only 36% of millennials believe their personal financial situations will improve by 2022. Oof. forbes

GEN Z ISN'T AS ANTI-RACIST AS YOU THINK

Not every young person is a card-carrying social justice warrior. vice // Plus: Why the generational clash at Pride is actually a sign of progress. theatlantic

HOW TRUMP’S TRADE WAR HELPED CHINA SHOPPING APP SHEIN DOMINATE THE GEN Z ONLINE FASHION MARKET

A trade-war era change to China’s tax code that dramatically reduces costs for the company and its suppliers, allowing them to undercut their global competition, one pair of $4 bike shorts at a time. scmp // Related: Hudson’s Bay hopes Forever 21 launch can attract Gen Z shoppers. sourcingjournal

SURVEY: AMERICANS ARE READY TO SPEND ON SOME FUN

And 64% of Gen Z plan to put the majority of their non-essential spending budgets toward new clothing and accessories. csa

BANANA REPUBLIC RECYCLES VINTAGE FOR A MODERN APPROACH

BR’s iconic safari aesthetic — which chief brand officer Ana Andjelic believes “appeals to both older audiences and Gen Z” — is back in limited supply with “Banana Republic Vintage” temporary shops. I’d love to know if/how they’re specifically marketing to teens (influencers? targeted ads?) because young people certainly aren’t going into BR on their own these days (is anyone?). wwd

REEBOK RELEASES FIRST GLIMPSE AT NEW BRAND DIRECTION

Led by Pyer Moss founder Kerby Jean-Raymond, with an assist from Jide Osifeso, who’s building out a creative agency within the company. marketingdive // Related: Maison Margiela’s Reebok Club C goes tan. sneakernews

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