TikTok Foragers and Vintage Urban Outfitters

Can you quit the claw?

Aug 24, 2021

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Naomi Osaka guest edits Racquet, Balmain is doing a very Gen Z drama series with Tommy Dorfman and Charles Melton, influencer fave Morphe debuts a lip plumper (a product category that’s been blowing up largely because of — what else? — TikTok), and…

Jesse Jo Stark in Balmain’s new mini-series

URBAN OUTFITTERS TO TAKE ON POSHMARK WITH ITS OWN THRIFT STORE APP

Called “Nuuly Thrift,” sellers can list products from any brand on the platform, though they plan to “offer a more curated experience than its competitors.” Some background: Nuuly is the name of UO’s clothing rental service that launched in 2019; after losing subscribers in 2020, it has “experienced a rebound since the spring of this year with subscriber numbers rising beyond pre-pandemic levels.” wsj // Plus: Will the circular economy spur the return of physical shopping? (Big yes, imo.) wwd

TIKTOK ADDS IN-APP SHOPPING, IN A PARTNERSHIP WITH SHOPIFY

Now brands can have “Shopping” tabs synced to their product catalogs, creating mini-storefronts — and they can tag products from Shopify merchants directly in TikTok videos for easy checkout. nyt // Plus: TikTok is exploring Snapchat-style AR features. gizmodo // Lest you think TikTokkers have gone full capitalist: Inside the rise of the TikTok foragers. i-D

NORDSTROM DEBUTS YOUNG ADULT AMBASSADOR PROGRAM

Open to ages 14 to 22, the chosen young people will get “mentorship experiences in retail, fashion, digital styling, [and] content creation,” while Nordstrom will get a whole lotta free content from emerging influencers. Sounds like a win. marketingdive

The retailer said it would give participants the chance to produce original social media content across the Nordstrom and Nordstrom Rack channels in collaboration with its brand creative and social teams. Program participants won't be compensated for their time, but ambassadors who promote products on their social feeds will earn a 5% commission for each item they sell, and content creators and independent stylists will also be paid, the company added.

THIS TIKTOK-FAMOUS HARD SELTZER IS CONVINCING GEN Z TO ‘QUIT THE CLAW’

Much of the brand’s success has come from its drop model; they’ll inviting TikTok users to text them for the location of their latest liquor store launch — inevitably, lines will form and seltzer will sell out. So much for the hard seltzer bubble popping. adweek

One last thought:

Nathan Reese @NathanReese

if my kid becomes a hypebeast I’m just going to be like “if you still really want it in a week then we can talk about it”

After School