The Buffynaisance is upon us; sneakers are more expensive than ever (and it’s only going to get worse); Pete Davidson and Ziwe look so good in Rowing Blazers fall 2021 campaign; bones or no bones? how a dog on TikTok is setting today’s mood; and infamous mukbanger Nikocado Avocado as ‘thinspiration’ for eating disorder communities.
KAT NORTON’S SPIRITUAL JOURNEY TO BECOMING A MICROSOFT EXCEL INFLUENCER
A Microsoft Excel influencer? Yep, you read that right. “To Gary Lee Clark Jr.’s cover of “Come Together” by The Beatles, Norton gyrates as she shows her followers how to combine two separate columns on a spreadsheet. It’s boring stuff delivered with verve. Norton just wants to teach the masses how to use Microsoft Excel.” qz
CAN YOU MANIFEST A PARTNER ON TIKTOK?
#Manifestok proliferated after a manifestation audio from life coach Amanda Clayton went viral on the app. (“No matter what he is doing, no matter who he is with, he is always thinking of me. Everything is reminding him of me now,” she says.) But even before the woo-woo method went viral on TikTok, the manifestation has been top of mind: Last year between March and July Google searches for the term rose by 669 percent. i-D
RESALE NOT SO ‘NICHE’ AT ALL, KIDS THE NEXT BIG OPPORTUNITY
Some fresh insights c/o Japanese resale giant Mercari’s “reuse report”: 84.6% of shoppers ages 18 to 24 bought something secondhand over the past 12 months (higher than the 82.1% of those aged 25 to 44), yet “the younger cohorts are still holding onto things less” — in other words, they’re wearing things once and then selling it (or donating it or, let’s be real, trashing it). By 2030, kids’ resale will be worth $6 billion, up from a current roughly $1 billion. wwd
HOW ALEXANDER MCQUEEN, DIOR AND PRADA ARE TURNING TO DIGITAL AVATARS AND AI IDOLS TO WOO MILLENNIALS
The phenomenon is “rooted in the anime subculture from Japan and dates back to the 90s and ‘fictional vocaloid’ stars such as Lynn Minmay and Kyoko Date – virtual anime characters that used synthesiser software for their voices.” scmp
[Alibaba’s] dedicated platform for luxury brands, Tmall Luxury Pavilion, partnered with virtual influencer Noonoouri on a game where users could follow the digital model’s adventures around the globe and earn points by interacting with her….Tmall’s success with Noonoouri led them to create their own virtual influencer Aimèe, who has sported outfits from the likes of Prada and Miu Miu in short videos and live broadcasts to entice younger audiences.
One last thought: