The D'Amelio girls launched a mattress, Target is collaborating with Gen Z fave Christopher John Rogers, and…

READY FOR DIGITAL LAVENDER? HOW TO TAP INTO THE 2023 TREND
Like millennial pink and Gen Z yellow before it, pastel purple will soon be an utterly inescapable hue. dazed

GEN Z RANKS WATCHING TV, MOVIES AS FIFTH AMONG TOP 5 ENTERTAINMENT ACTIVITIES
Behind playing video games (#1), listening to music, browsing the internet, and scrolling mindlessly through social media. variety

TIKTOK TEENS ROAST POP-PUNK GROUP FOR POSTING CRINGE
I, for one, love a good industry plant. verge

HOW PRINCESS POLLY STORMED THE U.S. TEEN MARKET WITH TIKTOK TRY-ON HAULS
If you’re not familiar with the brand — now the #6 favorite shopping website among U.S. teens — it looks like what you’d imagine Kaia Gerber might wear to Coachella. forbes

HEAD OF CONTENT AYA KANAI ON KEEPING PINTEREST ‘THE LAST POSITIVE CORNER OF THE INTERNET’
I always forget about Pinterest, but teens, apparently, have not! Growth among Gen Z is up 40%. glossy