TikTok Presidents and AI Boyfriends
“grows the economy"
Bad Bunny continues to triumph in his role as Jacquemus' go-to menswear muse; DKNY scored Kaia Gerber as the new face of the brand; from stand-up to late night, Taylor Tomlinson finds a way to ‘have it all’ on her own terms; and Kai Cenat — the creator who caused the riot in NYC — is Nike’s first official streamer partner.
This edition is brought to you by my friends at Day One Agency. They’re out with their fourth-annual Predictionary: six words that will define culture in 2024. They explore why it’s so hard to understand what’s actually popular (or happening) on the internet (Data Dissonance), how we can break out of cultural “mid-iocrity” (Zombie IP), and navigate the shifting dynamics of fandom (Ephem-era). Check out the full report here.
THE FUTURE OF WORK DEPENDS ON UNDERSTANDING GEN ALPHA NOW, fastcompany
It may seem like Gen Alphas are literal babies — and many are! — but with the eldest Alphas turning 14 this year, companies need to begin thinking about the next generation, especially as so many continue to struggle to understand and retain Gen Z talent.
GEN Z AND MILLENNIALS ARE TRYING TO DODGE LAYOFFS BY TURNING TO LOW-PAID BUT ‘STABLE’ GOVERNMENT JOBS, fortune
“I really love it because one, I always wanted to be a government employee, two, I have great health insurance… and three I can retire in 20 years,” explained Brandon Tamayo, a public transit compliance specialist in his early thirties from Chicago. (Worth noting that about 38% of early millennials will have “inadequate” retirement income at age 70 — eesh.)
"LOL HEY GUYS": BIDEN CAMPAIGN JOINS TIKTOK TO REACH YOUNG VOTERS, axios
In a video captioned "lol hey guys," Biden answered fun Super Bowl-related questions such as "game or commercials" and "Jason Kelce or Travis Kelce.” The video has more than 7 million views. Currently, he has 85K followers and his bio reads, “Grows the economy.” :/
COULD GEN Z CHANGE SINKING MARRIAGE RATES?, newsweek
More than 40% of Gen Z are currently involved in serious relationships, while 27% are looking for one, and an astounding 93% say they’re interested in marriage, according to a new Her Campus Media GenZology report. (Not to be like “I’ve been saying this” but I’ve been saying this! They love love, and there’s a massive market opportunity to help them find it.)
FOR GEN Z, AN AGE-OLD QUESTION: WHO PAYS FOR DATES?, nyt
Despite the emphasis on equality and equity in modern dating, the tradition of men paying for dates prevails, particularly in heterosexual relationships. Many women believe that men should pay for dates due to factors like the gender wage gap and the higher cost of reproductive care.
‘BETTER THAN A REAL MAN’: YOUNG CHINESE WOMEN TURN TO AI BOYFRIENDS, afp
In China, the use of chatbot platforms is growing rapidly, with users seeking companionship and emotional support in their AI relationships. high youth unemployment and economic uncertainty in China make AI partners a comforting alternative to real-life relationships. “He knows how to talk to women better than a real man,” said Tufei, from Xi’an in northern China, who declined to give her full name. “He comforts me when I have period pain. I confide in him about my problems at work.”
One last thought:
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