Discover more from After School by Casey Lewis
TikTok Proposals and Generational Prenups
"it’s just a fucking lot"
Taylor Swift is a Chiefs fan now; Tinder’s $500-a-month VIP subscription has officially debuted; Doja Cat’s most satanic Scarlet lyrics, ranked; and i-D read Millie Bobby Brown's new book so you don't have to.
FIVE STUDENTS SHOW US THEIR FIRST-DAY-OF-SCHOOL OUTFITS, thecut
“Chloë Sevigny is my absolute fashion icon and I refer back to her outfits a lot,” said Sofia Sonera, a 21-year-old University of Georgia student. “I also feel very inspired by what’s current. I’ve been spending some time in New York recently and have been loving the subversive twist on basic fashion that is everywhere.”
BEING 13, nyt
I finally had some time to dig into this beautiful story about “what it’s like to be 13 today, in a world that can’t stop talking about the dire state of your future” produced by Times editor Jessica Bennett over the weekend and it’s so good. A must read.
Last summer, on the eve of her 13th birthday, London gave her mother, Dekeda, a presentation — a case for why she should be allowed to join TikTok.
London just wanted to learn the dances everyone at school was doing — and she knew her mom, who spent years performing jazz and hip-hop, was a sucker for a choreographed dance sequence.
London’s proposal was a success, and on her birthday, she officially joined TikTok. They both signed a contract agreeing to the rules.
THE KIDS AREN’T ALL RIGHT, airmail (if you’re a paid After School subscriber, I’ll send you the pdf)
At Harvard-Westlake, a prestigious Los Angeles prep school that costs more than the average college, three student suicides in six months have parents worried, students grieving, and administrators scrambling. “It’s just a fucking lot. At other, normal schools, you’ll have kids who have that full course load or are doing all of that, but they’re a really small minority,” an alum says. “But at Harvard-Westlake, that’s the norm. And you still have to be a social kid at the same time.”
TIKTOK HAS A MATCHMAKING SERVICE FOR EMPLOYEES TO SET UP THEIR COLLEAGUES, forbes
A dating forum called "Meet Cute" within Lark, a workplace productivity suite used by TikTok employees globally. This forum allows TikTok employees to advertise family members, friends, or acquaintances as potential romantic partners, complete with photos and personal details.
AMERICA EMBRACES PRENUPS: 50% OF ADULTS OPEN TO SIGNING, axios
Younger generations in particular are embracing prenups, according to the Harris Poll, with 41% of Gen Z respondents who are engaged or have been married said they entered a prenup. That number jumps up to 47% for millennials.
LULULEMON’S SECRET POWER: EVEN MOM CAN’T MAKE IT UNCOOL, wsj
Parents say they are willing to spend upward of $100 for Lululemon leggings and sweatshirts because the clothes last — and because they’re happy to have something in common with their teens. “There are so few things in those tween years that you can do together,” said Jennifer Weitzman, a 53-year-old copywriter and Hannah’s mom.
28% OF TIKTOK USERS ARE GEN XERS. ONLY 5% OF BRANDS TARGET THAT COHORT WITH INFLUENCER MARKETING., tubefilter
92% of their generation is active on social media every day and they make up 28% of TikTok users, but Gen X is chronically underrepresented in media campaigns. (That’s because everyone hates Gen X.)
One last thought: