TikTok Queens and Low-Key Icons
“embrace the cringe"
Rihanna shares a first look at her baby boy on TikTok; how Aubrey Plaza became a low-key generational icon; the New York Knicks tap New York or Nowhere for a sure-to-sell-out collab; and why are the teens in ‘Avatar: The Way of Water’ the absolute worst?
INSTAGRAM’S NOTES FEATURE LEAVES MILLENNIALS NOSTALGIC, GEN Z CONFUSED, wsj
For millennials, Instagram’s new Notes feature evokes memories of AOL Instant Messenger. Younger Instagram users — who weren’t alive to witness the AIM phenomenon of the early 2000s — don’t get it. If IG is trying to get Gen Z excited about its platform again, this product launch feels a bit misguided.
JOHN FETTERMAN’S TIKTOK WHISPERER, nyt
Great things happen when you let the resident digital native take over your TikTok!
Ms. Henry quickly became, according to Mr. Fetterman’s director of communications, Joe Calvello, their “TikTok Queen.” The account accrued more than 240,000 followers in three months, with three million likes and tens of millions of views. Ms. Henry was able to make the fun serious, and the serious fun; her motto — in life and on TikTok — is “embrace the cringe.” That is, let the world see you as your messy, authentic self.
TIKTOKERS ARE MAKING THEIR VIDEOS MORE SEO FRIENDLY TO BOOST THEIR REACH ON THE APP THAT'S NOW GEN Z'S PREFERRED SEARCH ENGINE., insider
Gen Z TikTokers have discovered the power of SEO.
TIKTOK IS FLOODING VULNERABLE TEENAGE GIRLS WITH SELF-HARM CONTENT, vice
According to research from the Center for Countering Digital Hate, TikTok’s powerful recommendation algorithm takes just 2.6 minutes to show vulnerable teenage girls content that includes explicit pro-thinness videos, restrictive eating plans, and self-harm content.
‘THEY’VE LOST THE PLOT’: LEADING COSMETIC DOCTOR SAYS UNDER-30S ARE OVERDOING BOTOX AND FILLERS, guardian
A British doctor known as the “king of botox” says there is no longer a stigma in dramatically changing one’s appearance, with young people viewing physical changes as a “status symbol” tantamount to wearing a designer label. (Quite the quotable man, he also says, “They haven’t spent enough time in the playground and they grew up with thumbs in a crooked position in front of a screen and now that’s their life.”)
One last thought: