FROM AERIE TO ZARA, RETAILERS ARE TURNING VIRAL TIKTOK MOMENTS INTO SALES GOLD
The power of TikTok: Lululemon entirely sold out of this skort after it went viral on the app, and Aeropostale saw a spike in sales when the hashtag ”#tinytops” started blowing up — and they now have a section in their stores devoted to clothing that’s TikTok-famous. cnbc
CHICO’S IS HAVING A MOMENT WITH GEN Z AND MILLENNIALS
IN QUEST FOR GEN Z ATTENTION, NORDSTROM TAKES MINORITY STAKE IN TOPSHOP
COULD GEN Z FREE THE WORLD FROM EMAIL?
Sorry, but no. The takeaway is, basically, that email isn’t perfect (“It’s impossible to expect email to be the main form of communication because so many people aren’t working office jobs or are sitting in an office with an email notification coming through” says one Gen Zer, which…sure, yes, of course!) but neither is texting, DMing, etc. nyt
HELLO, CONTENT CREATORS. SILICON VALLEY’S INVESTORS WANT TO MEET YOU.
This story is great, but the headline is a bit misleading (much like the above NYT link 🙃). VCs are investing big in the influencer economy — but in digital tools, not personalities. nyt // Related: Facebook wants to court creators; it could be a tough sell. nyt
I PRETENDED TO BE AN INFLUENCER & ALL I GOT WAS THOUSANDS OF LIKES
One last thought: